Dec 29

Results of the NameCheap Twitter Trivia Contest

Social media tools are free, but that doesn’t mean that you can get something from nothing. Whether you are spending time or money, social media marketing requires investment, just like growing food or building apps or anything else in life.

That’s why I was so happy to hear that Richard Kirkendall, the CEO of NameCheap and a client of mine, was interested in giving away free domains in a trivia contest on Twitter. I added the element of overall winners to it and a tracking page, wrote the questions, and worked on the automation of the questions with the CTO, and we were on our way. Essentially, @namecheap asked a trivia question in Twitter every hour on the hour. To win a free domain, you have to answer “@namecheap (answer). The fastest to answer as well as two players and random get $9.69 automatically put into a NameCheap account that they have to set up to play. Since Twitter has an API, it’s all integrated. The people who answered the most correctly won iPods.

What were the results?

  • Over 4,000 followers gained in less than one month. We got dozens of comments from people who loved the contest and might win a Shorty Award in the Tech category.
  • Mentions in Mashable, Yahoo News, Domain Name News, and over 30 pages of Google results with bloggers mentioning it from all around the world. The contest generated 131 backlinks to one page, which went from a PR 0 to a PR 5 in one month. I have no idea how many backlinks it generated for the homepage, but I imagine it was more than 131.
  • Over a 10% increase in traffic with 47% increase in new visitors.
  • 20% increase in new customers. This is not a startup, but a company that has been around since 2000.
  • It cost Richard some domains he might have not sold anyway, the price of a couple of press releases, a few people’s monthly salaries and four iPods. Bloggers are on Twitter. Do things on Twitter that get bloggers talking about you and you get backlinks without spending a fortune on paid links.

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    • http://twitter.com/adamstrong Adam

      Great work Michelle. Spot on here “social media marketing requires investment” . . . With some comments we’ve received on our articles relating to social media user names, it’s clear that some still don’t get that point. btw have we talked before about a certain domain name? give me a shout

      Adams last blog post..adamstrong: wrapping up end of the year taxes, expenses, etc . The part of self-employment that sucks

    • http://talkitup.typepad.com Heidi Miller

      Michelle–

      Thanks for posting the results of this experiment in a tangible way. Do you mind if I quote these statistics for an upcoming Twitter class I'm teaching? With credit to you and a link to you and NameCheap, of course!

      • http://intensedebate.com/people/michellegreer michellegreer

        Sure.

    • http://freelanceronfly84.wordpress.com CharlotF

      It’s good to know that there are such domain contests like this one. It’s a good opportunity for startup web entrepreneurs. I’ve also found http://www.squadhelp.com as a good source for domain name suggestions. They engage people across the world who submit ideas – and the best idea wins the award amount. It sure beats the time and energy you would have spent to come up with business names.