When we think of the poster child for social media, we think of Zappos. The online department store (yes, it’s beyond shoes) puts all of their employees on Twitter and openly shows off its culture online. Apparently it paid off, because it caught the attention of Jeff Bezos of Amazon, who bought Zappos for $928 [...]
Is Your Company’s Social Media Campaign Merely Gilded?
August 26th, 2009 · View Comments · Social Media and Society
Tags:austin social media·gilded social media·social media best practices·social media expert austin·social media guidelines·zappos twitter
Result from my Zappos Experiment (and it’s Not Glowing)
December 15th, 2008 · View Comments · Twitter
Zappos. Everyone loves their use of social media. They are the poster child for how a brand can use social media to evangelize. *Scooby Noise* Errr? Did not have such a good experience. I put up this post about a pair of shoes I wanted. I then went into Twitter and said “Hey @zappos, maybe [...]
Tags:Michelle Greer·Michellesblog·social media retail·zappos social media·zappos twitter
