I get bummed out when I find interesting people who simply don’t get Twitter. They sign up, follow a bunch of people, and then say, “It was just a bunch of people saying they like ice cream or going to work that day.” Remember: social media tools like Twitter are like cell phones. You don’t [...]

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Much of what Seth Godin says seems like common sense to me. Unfortunately, I’m finding more and more that companies need his lessons pounded into their brains. Here’s a video of Seth that Keith Burtis brought to my attention via Twitter: Numbers don’t matter. That’s like saying because you weigh a lot, you are a [...]

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