I’m genuinely not surprised when people cringe at the idea of marketers and people in advertising. I decided to become self-employed because I was tired of being asked to tell a story that fixated on giving the customer the short end of the stick. As a sales person, I was asked by managers […]

[Read more →]

This whole concept of transparency in marketing is hilarious to me. It seems like the buzz word to use if you want to sell books or get paid to speak.
Let’s think about this: say I work for Hummer. This would be utterly ridiculous, because everyone knows I love BMWs and Porsches and feel […]

[Read more →]