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The Air Jordan Effect–It’s Not Just for Shoes Anymore

September 14th, 2009 · 1 Comment · Marketing and Labor

People often focus on getting huge numbers of followers behind a product. They pour all of their efforts into getting more, often before a product is ready for release. This inevitably amounts to more confusion because your crowd will have different needs, values, and dedication to what you are doing. What does it [...]

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The API is the Software Marketer’s Best Friend

July 20th, 2009 · 2 Comments · Online Marketing

I’m always amazed by how many non-techies at software companies discount an API. I worked at one company where the Marketing Director saw it more of a novelty we could show off to our customers than something we could leverage to our advantage.

What is an API, Michelle?
If you aren’t a techie, an API is [...]

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Web Developers Can’t Sell. Sorry.

June 15th, 2009 · 18 Comments · Online Marketing

I used to work at Dell selling computers to the consumer market. This is the trenches of selling. I could tell you about how your flat panel monitor would reduce eyestrain and cut down power usage and why a Centrino processor would make your computer run cooler and therefore extend the battery life. [...]

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