People often focus on getting huge numbers of followers behind a product. They pour all of their efforts into getting more, often before a product is ready for release. This inevitably amounts to more confusion because your crowd will have different needs, values, and dedication to what you are doing. What does it take to [...]

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I’m always amazed by how many non-techies at software companies discount an API. I worked at one company where the Marketing Director saw it more of a novelty we could show off to our customers than something we could leverage to our advantage. What is an API, Michelle? If you aren’t a techie, an API [...]

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I used to work at Dell selling computers to the consumer market. This is the trenches of selling. I could tell you about how your flat panel monitor would reduce eyestrain and cut down power usage and why a Centrino processor would make your computer run cooler and therefore extend the battery life. I dealt [...]

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