Mar 19

My Belated SxSW “What I Learned” Post

Color me a slacker. There are a million SxSW wrap-up posts that will get archived way ahead of mine. I figure I should document this somehow.

What did I learn at SxSW Interactive? Although I saw some interesting speeches, particularly from Frank Warren and Charlene Li, what struck me most was being able to meet the people I see online. Technology is amazing. It connects people. But if you sit behind your computer all day, you will not understand the subtle nuances to human interaction that you understand by meeting and interacting with people at a face-to-face level. That is what South by Southwest Interactive offered me.

At one point, I ate dinner with Dave and Erik from Nashville, Cian and his girlfriend (argh, name escapes me but she was a jeans designer) from London, and Graham from New York. It was a great time sharing with people who appreciate technology but use it to reinforce connections made in beyond a computer screen. We did not know each other before SxSW, and yet our use of Twitter, the internet, and a bunch of good jokes ensured we always had something to talk about.

If anything, it taught me that we have a long way to go in this world if we want to truly use social media effectively. At this point, we are a bunch of early adopters communicating with other early adopters. We are the elite. It is good to connect with early adopters to build and exchange ideas. As social media becomes easier to use and more accessible, we will see more “non-techie” people contributing their ideas to our lives with ease just by using social media tools. What tools will we use ten years from to ensure that people from all circles can communicate effectively? We are already seeing every social media site seeking to be the de facto standard social media site in its niche. How do these varying standards create social cliques on the web? How do these cliques raise the level of our collective knowledge by the forces of collaboration, and how do they take away from it by pigeon holing us into one group?

Five out of six people at that table use Twitter. Would I keep up with these people as easily if they only sent updates via MySpace? Probably not. They are thousands of miles away and communicating with them quickly would require me to login regular to a site I do not frequent often. Will we all be on Twitter in ten years? I have no idea. Did I have fun and do I think they are worth following? Yes I do.

Apparently the fortune cookie was right. We live in very interesting times.

Feb 26

Tim Westergren at Pandora Explains How He Saved Michelle’s Job

Tim WestergrenOK, so its not like Tim Westergren and the crew at Pandora covered for me when I was late or came up with a TPS cover sheet when I forgot one. I use Pandora everyday at work. It is the best internet radio station I’ve found. When I was on the brink of quitting my job despite not having something else lined up, the optimistic stylings of Pandora’s Buena Vista Social Club station kept my spirits up. When I struggled to get my work done while dealing with a miserable break up, I turned to my Ray LaMontagne station to help me cope or Parliament to put me in a better mood. The psychologist Oliver Sachs contends that music is not just enjoyable–it is actually therapeutic. Considering the armpit that is conventional radio and the fact that I can’t download music at work, Pandora offers me an invaluable service. Especially when you consider that it is completely free.

I went to the Alamo Drafthouse to Pandora’s Get Together and did not have a video camera to record Tim Westergren’s town hall style speech. Bummer. For those of you who were not there, Tim explained his background as a musician, the struggles Pandora faced as a startup in 1999, how the music that you choose actually got there, and future plans for Pandora. What were the coolest tidbits I heard?

  • Pandora employs 50 musicians to sort through the music you hear. When a musician hears a song, he or she sorts through hundreds of elements to classify that song for the Music Genome Project. Each 3-4 minute song takes about 40 minutes to completely analyze.
  • The Senate proposed a bill that would require webcasters to pay back royalties to musicians last year. Westergren asked users to respond, and respond they did. Pandora flooded Congress with so many faxes, they jammed the entire Capitol Hill fax infastructure for two days.
  • Users have been clamoring for Pandora on the iPhone as well as zip code specific playlists. Imagine, you listen to a band and then a message shows up that tells you about the show that band’s about to play in your area…
  • If you think Pandora sucks because they don’t play “your type of music”, just let them know what you do want to hear. Much of the music you find on Pandora is submitted by users. Word to the wise though, they only use about 30 percent of the music submitted to the site. If you think you can just pick up guitar, create a CD and all of a sudden be listed in Jimi Hendrix’s station, chances are you will have to think again.

If you are interested in some of the new developments behind Pandora and other internet radio stations, check out Pandora’s CTO Tom Conrad at SxSW when he discusses the future of internet radio.