I spoke with Tom Parish yesterday about social media strategy and large companies. Be authentic. Check. Be transparent. Check. Be…organized? Wha? The social media strategy guy at the conference didn’t preach that on stage when he was waving his book around. Tom pointed out that in the 90s, every division of a big company wanted [...]
Social Media Strategy–Who’s in Charge?
July 27th, 2010 · View Comments · Social Media and Society
Tags:Michelle Greer·Social Media Austin·social media big company·social media corporation·social media strategist·social media strategy
Top Five Reasons No One Reads Your Company Blog
April 12th, 2010 · View Comments · Blogs
This post has been written before. ReadWriteWeb has a guide on community management which includes info on blogging. I’m pretty sure either Rohit Bhargava or Jeremiah Owyang wrote about this too (both good reads if you like what I have to say). But I’m going to say it again simply because there are too many [...]
Tags:Blog·blog strategy·blogging strategy·social media strategy·WordPress
Evangelism as Marketing? Pish. Just Take Care of Me
September 6th, 2009 · View Comments · Online Marketing
I used to work for BMW. As a company, BMW is obsessed with getting your feedback. They don’t send you a survey in the mail or via email–they have someone call you who asks you five questions about your buying experience. This isn’t the passive survey email you ignore in your inbox–this is BMW actually [...]
Tags:marketing evangelist·online marketing strategy·Social Media Austin·social media evangelist·social media strategist·social media strategy
