I see a lot of larger companies who don’t seem to get how social media makes things cheaper and well, just better. It’s a direct communication tool, like a cell phone. Big companies seem to just snuggle with Web 2.0 rockstars and then call it a day. That’s lame. That doesn’t make me want to [...]
Why Do Corporations Struggle with Social Media?
June 27th, 2010 · View Comments · Social Media and Society
Tags:Michelle Greer·Social Media Austin·social media best practices·social media big companies·social media corporations·social media statistics·social media usage
When Closing More Leads Can Actually Hurt You More
June 24th, 2010 · View Comments · Social Media and Society
Marketing. It’s often considered a spin doctor-ish, slimy profession intended to deceive people into buying something they don’t need. Marketing as it should be done is actually a very noble profession that can improve people’s lives. However, not only is pursuing “anyone and everyone” at the expense of their happiness unethical, it is stupid and [...]
Tags:customer evangelist marketing·game theory social media·Michelle Greer·social media marketing·social media statistics·word of mouth marketing·word of mouth statistics
Game Theory and the Use of Social Media
November 1st, 2009 · View Comments · Social Media and Society
I’m reading a book called The Origins of Virtue: Human Instincts and the Evolution of Cooperation by Matt Ridley. I found it on Trey Ratcliff’s book list, which is quite good and I recommend highly. The book features a perfect study to point out when someone says “Why should I waste my time with Twitter [...]
Tags:Michelle Greer·social media game theory·social media science·social media statistics·why use social media
If Your Customers Could Automatically Hear Your Product’s Story, What Would They Hear?
April 22nd, 2009 · View Comments · Social Media and Society
As cool as the concept is of new media, there are still some really great shows on old media. As of late, I have been fascinated by the NBC Show “Heroes”. A little late to the game I know, but hey, it’s better late than never. On “Heroes”, there is a psychopathic killer named Sylar [...]
Tags:heroes·marketing new media·marketing online·Michelle Greer·Social Media Austin·social media marketing·social media statistics·sylar·transparency marketing