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><channel><title>Michelle&#039;s Blog&#187; social media retail</title> <atom:link href="http://www.michellesblog.net/tag/social-media-retail/feed" rel="self" type="application/rss+xml" /><link>http://www.michellesblog.net</link> <description>Michelle Greer, Web Marketing Strategist</description> <lastBuildDate>Wed, 04 Jan 2012 01:27:14 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.3.1</generator> <cloud
domain='www.michellesblog.net' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' /> <item><title>Result from my Zappos Experiment (and it&#8217;s Not Glowing)</title><link>http://www.michellesblog.net/twiter/result-from-my-zappos-experiment-and-its-not-glowing</link> <comments>http://www.michellesblog.net/twiter/result-from-my-zappos-experiment-and-its-not-glowing#comments</comments> <pubDate>Mon, 15 Dec 2008 18:08:02 +0000</pubDate> <dc:creator>Michelle</dc:creator> <category><![CDATA[Twitter]]></category> <category><![CDATA[Michelle Greer]]></category> <category><![CDATA[Michellesblog]]></category> <category><![CDATA[social media retail]]></category> <category><![CDATA[zappos social media]]></category> <category><![CDATA[zappos twitter]]></category><guid
isPermaLink="false">http://www.michellesblog.net/?p=221</guid> <description><![CDATA[Zappos. Everyone loves their use of social media. They are the poster child for how a brand can use social media to evangelize. *Scooby Noise* Errr? Did not have such a good experience. I put up this post about a pair of shoes I wanted. I then went into Twitter and said &#8220;Hey @zappos, maybe [...]]]></description> <content:encoded><![CDATA[<p>Zappos.  Everyone <a
href="http://www.adweek.com/aw/content_display/news/digital/e3i1ccc5c91366de3d9c9a65c32df3b5cdc">loves their use of social media</a>.  They are the poster child for how a brand can use social media to evangelize.</p><p>*Scooby Noise*  Errr?  Did not have such a good experience.</p><p>I put up <a
href="http://www.michellesblog.net/twiter/yo-zappos-maybe-you-can-help-me-out">this post</a> about a pair of shoes I wanted.  I then went into Twitter and said &#8220;Hey @zappos, maybe you can help me out&#8221; and linked</a> to the post.  All I wanted was someone from Zappos to send me a few URLs with shoes that were similar so I didn&#8217;t have to comb through the site myself.  And it took them a month to finally catch on, and I got three different people sending me messages on the subject.  One of them found the exact pair for twice as much as I&#8217;d bought them for, but by this time, I&#8217;d already bought a similar pair of shoes from a department store for 30 dollars less.  I was in Europe with limited internet access by the time they got back with me.  Meh.</p><p>I COULD NOT HAVE MADE THIS SALE ANY EASIER FOR THEM.  I took a pic of the shoe I wanted with the size.  Go and find it and send me a URL and NOT a product code, and do it when I ask you to and NOT weeks later.  I give you money.  Done.  I operate the Twitter feed for <a
href="http://www.twitter.com/sunandski">@sunandski</a>, and if someone made a sale this easy they would get a response within hours and perhaps minutes.</p><p>Zappos is not the cheapest shoe site online by any stretch.  Yes, they give you free shipping two ways, but if they charge more than even the manufacturer of the shoe, who cares?  You can charge more if you offer the service, but in this instance, my shopping experience was not made any easier by going with Zappos.</p><p>Crucify me for pointing this out.  I really don&#8217;t care.</p> ]]></content:encoded> <wfw:commentRss>http://www.michellesblog.net/twiter/result-from-my-zappos-experiment-and-its-not-glowing/feed</wfw:commentRss> <slash:comments>22</slash:comments> </item> <item><title>Yo Zappos, Maybe You Can Help Me Out</title><link>http://www.michellesblog.net/twiter/yo-zappos-maybe-you-can-help-me-out</link> <comments>http://www.michellesblog.net/twiter/yo-zappos-maybe-you-can-help-me-out#comments</comments> <pubDate>Thu, 13 Nov 2008 04:00:59 +0000</pubDate> <dc:creator>Michelle</dc:creator> <category><![CDATA[Twitter]]></category> <category><![CDATA[shopping twitter]]></category> <category><![CDATA[social media retail]]></category> <category><![CDATA[social media shopping]]></category> <category><![CDATA[zappos lay off]]></category> <category><![CDATA[zappos layoff]]></category><guid
isPermaLink="false">http://www.michellesblog.net/?p=209</guid> <description><![CDATA[I was quite dismayed that Zappos was laying off people. I love Zappos use of social media, but am a bit put off by their prices as I am a cheapass. Being a cheapass doesn&#8217;t always pay off, especially when you are trying to get a marketing company off the ground. The time you spend [...]]]></description> <content:encoded><![CDATA[<p>I was quite dismayed that <a
href="http://blogs.zappos.com/blogs/ceo-and-coo-blog/2008/11/12/moving-forward">Zappos was laying off people</a>.  I love Zappos use of social media, but am a bit put off by their prices as I am a cheapass.</p><p>Being a cheapass doesn&#8217;t always pay off, especially when you are trying to get a marketing company off the ground.  The time you spend shopping ends up costing you the time you could be working.  So I&#8217;m going to try and make Zappos social media strategy work for me.</p><p>If someone at Zappos can ping me on Twitter with a fairly affordable brown shoe like this one in an 8.5, I&#8217;ll buy it.  As you can see, the seam tore on one side and it&#8217;s sort of embarrassing.  I know Zappos is expensive, but if they can save me the time of shopping and hassling with a return if I need it, I don&#8217;t care.  It&#8217;s worth it.</p><p>Here&#8217;s the shoe to be replaced:<br
/> <a
href="http://www.flickr.com/photos/michellesblog/3025929547/" title="2008-11-12 21:49:12 -0600 by Michelle_Greer, on Flickr"><img
src="http://farm4.static.flickr.com/3224/3025929547_b1a82a3b80_m.jpg" width="240" height="180" alt="2008-11-12 21:49:12 -0600" /></a></p><p>I&#8217;m always on the lookout for cool Puma kicks, but I&#8217;m all right there for the time being.  I hope this search for a personal shopper works out.</p> ]]></content:encoded> <wfw:commentRss>http://www.michellesblog.net/twiter/yo-zappos-maybe-you-can-help-me-out/feed</wfw:commentRss> <slash:comments>8</slash:comments> </item> </channel> </rss>
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