Zappos. Everyone loves their use of social media. They are the poster child for how a brand can use social media to evangelize. *Scooby Noise* Errr? Did not have such a good experience. I put up this post about a pair of shoes I wanted. I then went into Twitter and said “Hey @zappos, maybe [...]

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I was quite dismayed that Zappos was laying off people. I love Zappos use of social media, but am a bit put off by their prices as I am a cheapass. Being a cheapass doesn’t always pay off, especially when you are trying to get a marketing company off the ground. The time you spend [...]

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