Marketing is like a chess game. You need to set things up first before you can get your big wins.
That’s why I genuinely don’t focus on numbers until numbers are needed. I focus on what the late and great Elvis would say, “Taking Care of Business.”
The question we as marketers should not always [...]

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Many “social media experts” will tell you to be everywhere. Leave comments on every post pertaining to your industry. Go to every meetup. Network with every professional. They tell you you can’t sleep to network and market yourself effectively.
I know people like this and I generally feel sad for them. [...]

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I used to work for BMW. As a company, BMW is obsessed with getting your feedback. They don’t send you a survey in the mail or via email–they have someone call you who asks you five questions about your buying experience. This isn’t the passive survey email you ignore in your inbox–this [...]

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Much of what Seth Godin says seems like common sense to me. Unfortunately, I’m finding more and more that companies need his lessons pounded into their brains. Here’s a video of Seth that Keith Burtis brought to my attention via Twitter:

Numbers don’t matter. That’s like saying because you weigh a lot, you [...]

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Sometimes I find that I get so involved in the online world and the people active in it, I lose touch with everyday people. When I try to explain why it is important that they spend money on a website and get involved with social networking online, I get frustrated that they don’t get [...]

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As cool as the concept is of new media, there are still some really great shows on old media. As of late, I have been fascinated by the NBC Show “Heroes”. A little late to the game I know, but hey, it’s better late than never.

On “Heroes”, there is a psychopathic killer named [...]

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Yesterday I went to an Austin Social Media Club meeting entitled “Old Media Rises from the Grave”. While I must admit that the vast expense of print and TV production will inevitably push them to a web-based platform, this hasn’t happened yet. TV still pummels online content in terms of sheer influence. [...]

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From all reports, social media is going nowhere but up in every age demographic and geographic place. Twitter gets mentioned on CNN from time to time. Even FoxNews makes its usual mockery of it. With all this traditional press, is Twitter going mainstream?
There is no mainstream media anymore. And that is okay.
Due [...]

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Mark Cuban wrote a long post explaining why a TV show that merely asks for 10,000 viewers at once would not scale on the internet. Due to the lack of Content Delivery Networks that could actually stream this amount of content (which is low by TV standards), having a show with this many viewers [...]

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Apparently Sara Dornsife, a partner of crime of mine here in Austin, feels either 1.) ridiculously compelled to pass along chain blog posts or 2.) thinks you should know more about me. I’m voting for #1 but humoring you anyway.
So here goes:
1.) I’m the youngest of seven kids. My parents were Catholic and [...]

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