You know these people. They go to every social media conference. They write books on the subject and speak and get interviewed constantly about it. They network CONSTANTLY and rant about companies that don’t “get it”.
Guess what? They don’t get it because a bunch of people sitting around talking about social [...]
Marketing Campaigns that Spread Themselves
August 27th, 2009 · 9 Comments · Meet People in Austin
Tags:branding basics·permission marketing·powerful branding·social media branding·viral brands
Why “The Oprah Effect” Can Trump “Free!”
August 5th, 2009 · 1 Comment · Online Marketing
I don’t watch the Oprah. Maybe this makes me callous because I’m a woman and therefore am supposed to, but I can live with that.
As a marketer, I LOVE the Oprah. Oprah is a landmark. She is the only person who can legitimately be afraid of beef and then gets sued for [...]
Tags:free!·Michelle Greer·oprah endorsement·oprah marketing·oprah twitter·permission marketing·social media marketing·the oprah effect
