Marketing is like a chess game. You need to set things up first before you can get your big wins. That’s why I genuinely don’t focus on numbers until numbers are needed. I focus on what the late and great Elvis would say, “Taking Care of Business.” The question we as marketers should not always [...]

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I used to work for BMW. As a company, BMW is obsessed with getting your feedback. They don’t send you a survey in the mail or via email–they have someone call you who asks you five questions about your buying experience. This isn’t the passive survey email you ignore in your inbox–this is BMW actually [...]

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