Dec 15

Result from my Zappos Experiment (and it’s Not Glowing)

Zappos. Everyone loves their use of social media. They are the poster child for how a brand can use social media to evangelize.

*Scooby Noise* Errr? Did not have such a good experience.

I put up this post about a pair of shoes I wanted. I then went into Twitter and said “Hey @zappos, maybe you can help me out” and linked to the post. All I wanted was someone from Zappos to send me a few URLs with shoes that were similar so I didn’t have to comb through the site myself. And it took them a month to finally catch on, and I got three different people sending me messages on the subject. One of them found the exact pair for twice as much as I’d bought them for, but by this time, I’d already bought a similar pair of shoes from a department store for 30 dollars less. I was in Europe with limited internet access by the time they got back with me. Meh.

I COULD NOT HAVE MADE THIS SALE ANY EASIER FOR THEM. I took a pic of the shoe I wanted with the size. Go and find it and send me a URL and NOT a product code, and do it when I ask you to and NOT weeks later. I give you money. Done. I operate the Twitter feed for @sunandski, and if someone made a sale this easy they would get a response within hours and perhaps minutes.

Zappos is not the cheapest shoe site online by any stretch. Yes, they give you free shipping two ways, but if they charge more than even the manufacturer of the shoe, who cares? You can charge more if you offer the service, but in this instance, my shopping experience was not made any easier by going with Zappos.

Crucify me for pointing this out. I really don’t care.

Nov 20

Watch Me Literally Kick Ass at Austin Social Media Club

Ha, I love writing ridiculous headlines to catch the attention of RSS subscribers. Just a note: every time you use “literally” when you are actually speaking figuratively, an angel loses its wings. Sorry, Clarence.

So PR Guru Kristine Gloria put together a panel aptly titled “Women Under 30 Kicking Ass in Social Media” and I am on this panel. For this honor, I must thank my parents for having me in 1979 vs 1978, in which case I would be too old to be able to speak here.

Although we haven’t prepared for this (one of the advantages of a “discussion” vs. a “speech”), I’ve collected some discussion points we could talk about. Social media 1.) facilitates action and 2.) is not merely a means to evangelize–it is a way to listen. I have concrete examples of how social media feel the pulse of a potential audience to better generate ideas. It also 3.) can create rifts between you and your employer, as it requires you to build a brand at a personal level rather than a larger one and 4.) can require you to further examine yourself, as private and public spheres become incredibly muddled.

And now for your viewing pleasure, the ultimate ass kicker, Kung Fu Jesus!

Random, yes. Funny? Definitely.

Nov 12

Meh, Sure, I’ll Check Out PubCon

So I got an email from Matt at WebHostingBuzz that we are going to start a Twitter blog. He is at PubCon and saw that Microsoft was doing it and thought it was cool, so now we are.

Me being me, I was naturally jealous. Why? It’s not that I care to see a presentation by Microsoft’s use of social media (although I give props to Phil Wheat for getting out there on the scene). It’s that I just love Las Vegas that much, and I like meeting new people in my industry.

So I booked a ticket and should be hanging out in Vegas this Thursday through Sunday.

Business first, if you meet me, please know that I work for the following companies:
WebHostingBuzz: Hosting company complete with published uptime each month. Proud host of hashtags.org and soon to be host of Platformic.
NameCheap: Domain registrar with easiest domain admin interface on the interwebs. API for complete domain reselling.
Sun & Ski Sports: Crazy cool gear for skiing, snowboarding, cycling, wakeboarding, and all things outdoors. @sunandski

and last but not least:
The Discovery Network: We are launching a blog for the Science Channel called Nerdabout. Stay tuned!

So business aside, I have been so busy/broke blogging, taking pictures, uploading video, etc around Austin, I haven’t been on a vacation in almost two years. So I’m hoping I can take somewhat of a breather and enjoy myself for once. I doubt I will as I always worry if I’m doing enough for my clients…

If you are in Vegas, please say hello. I am @michellegreer on Twitter.

Nov 11

Friends Don’t Spam Friends (with Newsletters)

I love my marketing friends. I like bouncing ideas off of them. You know what I don’t like?

When I send you an email about something random and then all of a sudden I have to unsubscribe to your email newsletters.

Seriously, when did this become kosher? When I want to be on your email list, I will subscribe. To me, this is like a store asking for your address so you can make a return and then signing you up for their catalog without your permission. I get a deluge of emails everyday, and I’d appreciate it if the only newsletters I get are the ones I choose to get.

Friends don’t spam friends. I’m setting a precedent right there, folks. If you send me your newsletter without my permission, just know that you are essentially giving me permission to 1.) mark you as spam and therefore get you one step closer to being blocked by ISPs and 2.) make you look silly in some public manner.

Nov 10

Solving the Digital Divide is a Matter of Security

Today was surreal.

My mother was an English teacher, and now in her retirement, she helps men who are studying theology with their theses. One of these men is in Zambia. His name is Jean Renee Talbo and he lives in a place called Lusaka. He and my mother email each other back and forth regarding his writing. I told my mother I was interested in corresponding with Jean Renee, because heck, I’ve never met a person from Zambia and I figured it would be neat.

Jean Renee is a very kind priest who helps the village. He is concerned because the tractor they use to get goods in and out of the village is out of commission. I might be able to find him bikes, but bikes really aren’t useful during the rainy season. They need $4,000 for the repair.

Today I went to Jonas Lamis’s presentation “Brains, Bots, and Bodies” today at the Texas Union. I learned about technology that will semi-automate driving. I learned about search engines that don’t search–they do. There was talk of fighting off aging and artificial intelligence.

Such a stark contrast in ideas is just really hard to compute for a person in a day.

People often tell me “You have such a big heart” and tell me I should care more about myself. Here is my point–even Colin Powell acknowledges that the war on poverty is a matter of national security. When you have a world of haves, and a war of have-nots, and a network of people who prey on the insecurities of the have-nots to steal from the haves, being kind suddenly isn’t a matter of just feeling good. Acknowledging the fact that the poor even exist is a matter of security. By forging a mutually beneficial relationship with those less fortunate than ourselves, we 1.) help them gain useful skills, and 2.) gain a network of people whose best interests will tell them that we need to be protected. So we give a little, but we get a lot.

This concept doesn’t just apply to countries. It applies to us as business professionals and as individuals. Trust me, if you can help the problems of the least of these, helping those who are better off is a piece of cake.

So does anyone have money for a tractor?

Nov 03

Remember When You Vote…

Every person has worth to all of us. Every person around the world:

May whoever is elected execute decisions with compassion, wisdom, and grace.

Oct 28

Are Journalists Just Making “The Silent Star Wars”?

Time Inc. is laying people off. Gannett, the owner of 85 newspapers, is laying off 10% of its workforce. Newspapers are seeing 4.6% reduction in
circulation.

What can they do about it, and what the hell does this have to do with Silent Star Wars, a short film by some dude named Geir in Norway?

Contrary to what a lot of new media “evangelists” say, traditional media sources are not dead. If you checked the links I referred to, they are all traditional media sources and I contend that the sensationalist and somewhat incestuous nature of the blogosphere ensures that traditional media sources indeed stay afloat. However, anyone who’s spent anytime in the blogosphere at all appreciates that media is evolving. Readers can add feedback, ask questions, and actually get to know each other. In these very confusing times, such a feedback loop is useful, fun and even comforting to everyone.

People engaged in new media contend that watching TV is “simple”, but I’m sorry, there is a lot of very reputable content on TV and in news publications. People will flock to wherever the most valid content is. Period.

Traditional media sources often get great content and access to people a regular blogger wouldn’t, but it often feels as if they are making silent films when they could be making talkies. They have the means to deliver engaging as well as interactive content–they just don’t. They get access to all sorts of influential people that they show you in their glass cases, even though the technology that allows us to interact with these people is already there.

When talkies first came out, some movie makers and actors embraced them. Others never made the adjustment and paid the price by never getting work again. Interactive media is new, but you’ll have to figure it out.

So my message to traditional media outlets is this: quit making Silent Star Wars. It’s a great film but the talkie version is much cooler, especially when Darth Vader speaks.

**a note: Geir, your video is very clever and very cool, but if I’d never seen Star Wars before, I’d have to pick Lucas’s version. Sorry.**

Oct

Whoa, Check Out My Interview of John Cleese!

When you are twelve and you and your friends spend more time quoting the Monty Python and the Holy Grail than worrying about makeup or the mall, you are going to get made fun of. This was the case with me, which would explain why I didn’t have a boyfriend until I was almost 16.

At this point, I don’t care. I can unabashedly say that the members of Monty Python are truly some of the greatest comedic geniuses I’ve ever had the pleasure to watch. I was so pleased to see that MP member John Cleese not only blogs, he is on Seesmic, Twitter, and even FriendFeed. As Hugh MacLeod would say, “Rock on, sir”.

Here’s my interview, er attempted interview, of John Cleese:

If you are really dense and didn’t catch on, this was just an homage to John Cleese because he totally rocks.

And now for something totally different (from your general routine, of course), those links:
www.cleeseblog.com
http://friendfeed.com/johncleese
and some more
http://twitter.com/johncleese
http://www.seesmic.com/johncleese
http://headcast.co.uk/

Thanks to Loic Le Meur of Seesmic for letting us know about about Mr. Cleese. :)

Oct 15

Do We or Our Congresspeople Know the Face of Poverty?

This post is part of Blog Action Day.

You see them. They pass by you on the street. They are the ones sitting, waiting for a bus. They clean your tables and serve your breakfast tacos. Do you know them?

Do you know the man that makes minimum wage who cuts your sushi? He narrowly escaped the jungles and oppressive military regime of Burma to a refugee camp in Thailand. He barely speaks English because he had no idea if he was going to be here or in Norway or any other country that accepts refugees. Did you know he has two children he has to support and that he has no idea if his brothers and sisters survived a deadly cyclone? You see this man several times a week. You might even smile at him and ask him how his day was.

Do you know that man who sits on the corner and asks for change? He is a Viet Nam vet who was 19 when he left for war. He did not want to go but was pressured out of going to Canada. He watched the best friends that he depended on to survive get ambushed in plain site. He has nightmares, has severe stomach issues, and struggle as he may, he cannot hold a decent job. Do you realize he has spent the majority of his life as a scared, bitter person? You see this man, but do you know him?

Do you know the woman who was impregnated and dumped at 16, who struggles to make a life for herself and her child? “Daddy” wants no involvement and has enough troubles paying for himself, much less a child. One night of fun, years of being shunned for her irresponsibility.

Do you know the busboy who nearly died of thirst in the desert coming to America? Do you understand why he works so hard? He left because the leaders in his Mexican village didn’t like him, and wouldn’t give him a chance. He left so he didn’t have to pay the police for justice.

You see the 15% of Austin’s population that falls under the poverty level, but do you know anything about their lives and what they’ve faced? Do you actually understand how truly difficult it can be to escape poverty when you make a little less than half of the living wage?

Do you understand that outside this nation, children are dying of malaria and yellow fever because they can’t afford vaccines against simple mosquito bites? Do you know there are places in the world without clean water to drink, and that people are still getting typhoid?

When you complain about how high your taxes are, have you ever stopped to think that if your politicians just spent your money more efficiently, we would be able to help these people out so they could contribute more to our society and to our world?

If you think this post is relevant, blog about it or send it to your Congressperson. If you have an iPhone or Blackberry, check out Congress in your Pocket. Consider contributing some of your earnings on this day.

Oct 11

Let’s Take Our Obama Efforts Off the Computer (I’d Love to Help)

I got an email from the Obama campaign saying they need people to call voters in swing states. I hate cold calling, but considering most people aren’t on their computers as much as I am, it is a necessary evil.

If you are up to the task (which if you have faith in your cause, you will be), here are some tips:
1.) Be genuine–the script is a guideline, but someone will probably hang up on you if you use it. It’s too one-way and not conversational.
2.) Take what you can get. You will get a lot of voicemails, wrong numbers, and even people hanging up on you. Face it, you are a Marine on Normandy on the frontlines, and you are going to take your licks from people who don’t like the idea of you calling them. Expect this upfront.
3.) Stay positive, no matter what. Someone will think you totally suck for interrupting their day. Accept this. If you come in with a defeatist attitude, you will miss the opportunities when they are presented to you. Stay positive and you might just convince someone to volunteer as well.
4.) Come in with a plan. What was my plan? 1.) To ask if they were voting for Obama and 2.) to ask them to volunteer in any way, form or fashion, even for just an hour. If you spend 20 minutes calling people and get three hours of volunteer time from people, this is a 800% ROI. Kick. Ass.

I also had a script for voicemails that I loosely followed. I’ve done lots of phone sales and it helps, especially in the beginning.

Don’t sit idly back and expect this election to fall the way you want it. If you pledge to cold call for Obama, you have my support. Feel free to drop any questions you may have my way.