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Gain Loyalty by Protecting Your Network

February 11th, 2010 · 3 Comments · Other Social Networks

It’s nice to have a lot of contacts. I like the idea of knowing a go-to person for just about everything and that the fact that we know each other makes us more accountable to each other.
There is something you notice when you start meeting a lot of people indiscriminately though. You open [...]

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The Marketing Weapon of Choice for 2010: Listening

December 31st, 2009 · 3 Comments · Online Marketing

Hugh MacLeod’s delivery is a little more um, to the point than mine would be. Some people need the message spelled out in black and white.
When a company first starts using social media, it’s like watching someone’s dad play with his first video camera. They seem to share everything in an attempt to [...]

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Be Bobby Fisher Instead of the One Hit Wonder in Your Marketing Campaigns

December 4th, 2009 · 5 Comments · Online Marketing

Marketing is like a chess game. You need to set things up first before you can get your big wins.
That’s why I genuinely don’t focus on numbers until numbers are needed. I focus on what the late and great Elvis would say, “Taking Care of Business.”
The question we as marketers should not always [...]

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Why People Aren’t Spending Money

March 19th, 2009 · 1 Comment · Politics and Current Events

We are in a recession. People aren’t spending money. They aren’t taking risks. We are wondering when everything is going to bottom out even worse.
Wired just came out with an edition explaining why the economy caved. I honestly didn’t read it, but it had a bunch of complex formulas on the [...]

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Danica Patrick GoDaddy Ads Reflect the Sad State of Women’s Athletics

January 18th, 2009 · 10 Comments · Online Marketing

It took almost fifteen years to finally figure out that there are men out there who like educated and powerful women. It’s something I still struggle with to this day. What is my role? Am I a future trophy wife or should I be running a marketing firm? Men are often [...]

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Why Celebrities Should Take Social Media Seriously

January 8th, 2009 · 7 Comments · Social Media and Society

We saw that Britney Spears’s Twitter got hacked. We follow Lance Armstrong’s workouts and Schwartzenegger’s budgets. I even blogged about John Cleese, because he’s a friggin genius.
Right now, much of traditional media doesn’t care about internet media. They don’t see it as a money making medium and compared to movies in particular, [...]

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Seven Things You Probably Did Not Know About Me

January 7th, 2009 · 2 Comments · Meet People in Austin

Apparently Sara Dornsife, a partner of crime of mine here in Austin, feels either 1.) ridiculously compelled to pass along chain blog posts or 2.) thinks you should know more about me. I’m voting for #1 but humoring you anyway.
So here goes:
1.) I’m the youngest of seven kids. My parents were Catholic and [...]

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Everything I Learned About Marketing I Learned from my Garden

January 5th, 2009 · 5 Comments · Online Marketing

One day I went to Home Depot and found a yellow rose bush for five bucks. Most traditional roses do very poorly in Austin because we don’t get the rain they need and it gets too hot for them. For five bucks though, I couldn’t resist.
I did some research on the variety and [...]

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Help Build a Water Project in Africa, $2 at a Time

January 2nd, 2009 · No Comments · Social Media for Social Good

Laura Fitton is a blogger who always seems to be picking up good causes to champion. Today I saw no exception as she is trying to raise money to build a water project in Africa.
OK, it’s really messed up that there are people on the same earth as us who don’t have the basic [...]

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Results of the NameCheap Twitter Trivia Contest

December 29th, 2008 · 3 Comments · Twitter

Social media tools are free, but that doesn’t mean that you can get something from nothing. Whether you are spending time or money, social media marketing requires investment, just like growing food or building apps or anything else in life.
That’s why I was so happy to hear that Richard Kirkendall, the CEO [...]

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