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Gain Loyalty by Protecting Your Network

February 11th, 2010 · 3 Comments · Other Social Networks

It’s nice to have a lot of contacts. I like the idea of knowing a go-to person for just about everything and that the fact that we know each other makes us more accountable to each other.
There is something you notice when you start meeting a lot of people indiscriminately though. You open [...]

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Why I Never Want to Buy a Non-Hybrid Car Again

January 24th, 2010 · 8 Comments · Politics and Current Events

I recently got a great deal on Toyota Prius from Motorphilia. I have never been so pleased purchasing a car. Not even when I bought a BMW 328 brand new.
Why do I love my car?
1.) I like the fact that my car contributes significantly less CO2 in the air than my other car [...]

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The Marketing Weapon of Choice for 2010: Listening

December 31st, 2009 · 3 Comments · Online Marketing

Hugh MacLeod’s delivery is a little more um, to the point than mine would be. Some people need the message spelled out in black and white.
When a company first starts using social media, it’s like watching someone’s dad play with his first video camera. They seem to share everything in an attempt to [...]

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Be Bobby Fisher Instead of the One Hit Wonder in Your Marketing Campaigns

December 4th, 2009 · 5 Comments · Online Marketing

Marketing is like a chess game. You need to set things up first before you can get your big wins.
That’s why I genuinely don’t focus on numbers until numbers are needed. I focus on what the late and great Elvis would say, “Taking Care of Business.”
The question we as marketers should not always [...]

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Twitter Lists: Find Useful People to Follow in Half the Time

November 8th, 2009 · 3 Comments · Twitter

I can honestly say I turned a lot of people onto TweetDeck. My friend Renato and I made this video back in the day about how its listing featured allowed you better organize people on Twitter. That was a big deal then.
Now I know this isn’t terribly new news, but Twitter Lists are [...]

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Game Theory and the Use of Social Media

November 1st, 2009 · 16 Comments · Social Media and Society

I’m reading a book called The Origins of Virtue: Human Instincts and the Evolution of Cooperation by Matt Ridley. I found it on Trey Ratcliff’s book list, which is quite good and I recommend highly.
The book features a perfect study to point out when someone says “Why should I waste my time with Twitter [...]

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Today, I became a Racker

October 26th, 2009 · 15 Comments · Upcoming Events

Today, I joined the Rackspace team. It’s been a few months because we were trying to find the right fit, but I think we finally did it. I will say that I really like everyone I’ve met so far and am very optimistic about this opportunity.
Basically, Jim Curry (@jimcurry) and Mark Collier (@sparkycollier) [...]

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The Mark That Your Company Culture is Broken

September 22nd, 2009 · 3 Comments · Other Social Networks

I get LinkedIn invites from time to time. Although I’m not a huge user of LinkedIn, I see its merits in its ability to basically get straight to the nitty gritty of someone’s work experience. After all, I like recommending friends for jobs, but not as much as I like recommending people who [...]

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Easy to Implement Tip: Be an Interesting Commenter

September 20th, 2009 · 4 Comments · Blogs

It didn’t hit me until Chris Brogan’s talk on Thursday that I’ve actually been doing this whole social media thing for a while now, and I can really help people who are struggling with it.
I was a Community Manager for a software company before that was even a title. One role I had at [...]

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The Air Jordan Effect–It’s Not Just for Shoes Anymore

September 14th, 2009 · 1 Comment · Marketing and Labor

People often focus on getting huge numbers of followers behind a product. They pour all of their efforts into getting more, often before a product is ready for release. This inevitably amounts to more confusion because your crowd will have different needs, values, and dedication to what you are doing. What does it [...]

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