Real time web. Mention it at a tech function and you will all of a sudden sound smarter. A lot of people are talking about the real time web happening, but few are mentioning what it will do when it’s in full force.
The real time web in Twitter search and whatever search Facebook decides to build with the FriendFeed guys, changes the game for everything. Even Google seems to reward fresher content with its new Caffeine update. It means essentially that a dissatisfied customer can drop a bomb on you and watch in splendor as it trends in Twitter, in Facebook search, and possibly lists high in Google. It means that one trend can swell to be very big and then die just as quickly. The fact that Google will be more dynamic and Facebook will probably have FriendFeed’s search capabilities means that it will be easier than ever to find what people are currently saying on the web.
Why am I just now blogging about the real time web when ReadWriteWeb covered it earlier this year? Because the only former “real time web” search platforms were Twitter and FriendFeed. Relative to the rest of the web, these are influential but still very obscure services. You can’t use FriendFeed to find reviews of local restaurants or find out the latest football scores. Google is the #1 most used website on the web and Facebook is now #4. That’s a lot of content to index. We will see more perspectives on a range of topics (welcomed or not) than we will have ever seen in the history of mankind.
It’s looking like any one of Facebook’s 250 million plus users will be able to log into his phone and blast a negative or positive review of your business. Then, that review can easily be found by people all over the world by a simple Facebook search. Are you ready for that?