I love my marketing friends. I like bouncing ideas off of them. You know what I don’t like?

When I send you an email about something random and then all of a sudden I have to unsubscribe to your email newsletters.

Seriously, when did this become kosher? When I want to be on your email list, I will subscribe. To me, this is like a store asking for your address so you can make a return and then signing you up for their catalog without your permission. I get a deluge of emails everyday, and I’d appreciate it if the only newsletters I get are the ones I choose to get.

Friends don’t spam friends. I’m setting a precedent right there, folks. If you send me your newsletter without my permission, just know that you are essentially giving me permission to 1.) mark you as spam and therefore get you one step closer to being blocked by ISPs and 2.) make you look silly in some public manner.