Nov 23

So Brian Solis, Ashton Kutcher and the Dalai Lama Walk into a Casino…

Casino MonteLagoThe other day, Jeremiah Owyang asked if people with high Klout scores should get preferential treatment by brands. Apparently the Palms Hotel in Las Vegas allows you to use your Klout score to get into certain special parts of their hotel.

Umm…

Let’s put this in perspective here. Social media guru and honorary member of my blogroll Brian Solis’s Klout score of 86 is only slightly lower than the Dalai Lama’s at 91, but higher than Ashton Kutcher’s score of 80. So while Brian Solis and His Holiness could be slamming sake bombs at the blackjack tables, the Palms door guy who doesn’t watch movies could be telling Kutcher to take a hike.

If a bunch of Twitterers raid the Palms and take up all the space, does that mean Facebook investor and billionaire Peter Thiel is relegated to playing craps with retired vixens from Florida? After all, he isn’t even on Twitter.

The task of identifying influencers is becoming more and more difficult as media becomes more segmented. While Klout did a great job summarizing people’s influence on Twitter, the real power will come when someone starts mashing up metrics like Twitter influence, PageRank, Facebook Fan engagement, potential IMDB score and web mentions. Our web presences are too segmented to put too much credence in a score on one particular network. Who will be the first to put them together again in a credible way? Will it be Klout and if they do, should brands pay attention?

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  • http://www.google.com/profiles/mikerww Mike Melanson

    Klout has started integrating both Facebook and LinkedIn, though I’m not sure it really gets *how* that should be done. I think it’s examining my personal Facebook, which doesn’t really make any sense. Just because I get my friends talking doesn’t necessarily mean anything. We’re talking about two different groups. I have a Facebook Page, too, and I’ll be honest – it’s terrible. It’s just a stream of my articles. Absolutely NO personal touch and it shows – there’s now interaction on there at all…yet I have a higher “Klout” ever since I connected with Facebook.

    Yep.

    • Anonymous

      I linked up my Facebook too. I don’t get how the Facebook or LinkedIn integrations even work though. There is no information on them on the page.

      My Facebook is more or less for people I know. I’m not sure how powerful my connection to my cousin Sandy makes me.

      Honestly, the real clout comes when you can pick up a phone, call an influencer, and then have them meet you for coffee. The more scarce privacy becomes online, the more valuable face-to-face interactions end up being. There’s nothing that will end up scoring that.

  • http://twitter.com/kimloop kimloop

    Influence is one thing, but some folks never talk about their experiences with brands. Take Bill Corbett for example. He has a Klout score of 72 according to CoTweet today. But he only posts things that are funny, are trying to be funny or are about his own shows and work. So yes, he has influence. But he’s not likely to talk about your brand. How should Klout and others take this into consideration?

    • Anonymous

      True. Some influencers use their influence for their own selfish gain. In this case, it really doesn’t do the Palms much good to bring in Bill Corbett unless he is so big, people end up talking about his appearance at the Palms. I doubt that is the case.

      I am of the mindset that you should take care of cool people whose friends you want to bring in. They could be big or not big. If someone is the kind of person to flaunt their Klout score to get free stuff, something tells me I won’t want to do business with them.

  • http://twitter.com/darbtx Brad McCormick

    traackr.com ain’t half bad.