Comments on: Are People Just Fatigued of Your Brand?

By: Reg Scheepers

Reg Scheepers — Thu, 17 Dec 2009 00:58:02 +0000

I really enjoyed this post. I love bloggers who dare to contradict “conventional wisdom”

It’s actually the first post of yours that I’ve ever read and I’ve added your blog to my RSS. Got here through Jason Cohen’s tweet.

I wrote an article I think you’d also find interesting about an experiment Ford did when they realised their branding was actually pissing people off more than anything else. Not sure if your blog allows links, but here it is anyway: http://www.regscheepers.com/2009/05/25/thoughts_on_branding/

I certainly look forward to your future posts.
.-= Reg Scheepers´s last blog ..How to Become a Make-It-Happen Person – Part 2 =-.

By: Oscar Del Santo

Oscar Del Santo — Mon, 07 Dec 2009 12:16:55 +0000

Interesting angle. At the very least it highlights the imnportance of time management and strategic thinking when it comes to marketing.

By: Shooting at Bubbles - Is talk about brands leaving us with nothing but a YAWN?

Shooting at Bubbles - Is talk about brands leaving us with nothing but a YAWN? — Sat, 05 Dec 2009 23:15:43 +0000

[...] Michelle Greer talked about this in a recent post I know people like this and I generally feel sad for them. I sleep quite well (ten hours if you let me), hang out with friends, and actually prefer going on vacation instead of every marketing or 2.0 conference imaginable so as to “brand” myself with this. Not only is networking everywhere pretty soul-sucking, being everywhere for anyone is actually dangerous for a brand. Now why is this? [...]

By: CobWEBs Daily Edition: The Pollyanna landscape of blogs and brand protection - SeanPAune.com

Thu, 03 Dec 2009 06:14:06 +0000

[...] – The Wall Street Journal What Caused the Blogosphere to Grow Up? – SiliconANGLE Are People Just Fatigued of Your Brand? – Michelle’s Blog I’m such a lucky guy in the most important ways – Shooting at [...]

By: Shooting at Bubbles - CobWEBs Daily Edition podcast: The Pollyanna landscape of blogs and brand protection

Thu, 03 Dec 2009 05:07:18 +0000

[...] – The Wall Street Journal What Caused the Blogosphere to Grow Up? – SiliconANGLE Are People Just Fatigued of Your Brand? – Michelle’s [...]

By: Michelle

Michelle — Wed, 02 Dec 2009 02:02:58 +0000

Hi Jim,

This is a very good point. Early on, it’s important to get out there on your own and get a feel for things.

I do suggest following “a mentor” of sorts who can sort you through the ropes. This could be a company you emulate or a person you follow. I see too many people get burned out.

Attrition can be okay though. Not all customers are worth your time. If your audience varies too much, you can often lose focus and therefore value.

By: medXcentral (Jim)

medXcentral (Jim) — Tue, 01 Dec 2009 16:55:03 +0000

Hmmm… I understand your well written points and I can agree on many levels. However, I’m not sure it applies to brands who are not established.

My instinct is suggesting there’s a blend between ambitious networking to establish a certain level of brand recognition and strategic “snobbery” social networking once established. (though I don’t like that term)

Seems to me snobbery will cause a certain amount of attrition within a network. If the network is too small, snobbery could cause a critical loss of momentum.

I agree with you though on your point about not being at every event or chasing down every blog post at all hours of the day. That will burn out both ends of the candle sooner or later, IMO.

Just thinking out loud here with you. Your thoughts on this?