Comments on: Yawn. New Skittles Site is Different, Yet Boring http://www.michellesblog.net/marketing-for-the-web/yawn-new-skittles-site-is-different-yet-boring Michelle Greer, Web Marketing Strategist Tue, 07 Feb 2012 21:36:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sophie Bessonhttp://www.michellesblog.net/marketing-for-the-web/yawn-new-skittles-site-is-different-yet-boring/comment-page-1#comment-919 Sophie Besson Mon, 16 Mar 2009 22:03:16 +0000 http://www.michellesblog.net/?p=269#comment-919 Companies like Mars no longer market directly to "kids" (people under 13) to cooperate with some federal regulations and CARU, but more importantly because it's the right thing to do in this age of childhood obesity, etc. So they did what they could and went for the high-schoolers and college kids on those most popular social networks. I think for the audience it's a decent effort and though it doesn't have long legs, the novelty will give them a nice (albeit unsustainable spike).While I completely agree than games and candy are a great pair, I also doubt that the 2 people who ever went to Skittles.com before this little tidal wave of publicity were looking for things to do. I think you had it right the first time - the only reason to go is to get the nutritional and allergy info. So why try to make people stay on that site for some contrived reason?If Skittles just wants to get people chattering about them, this site can be dubbed a success because they are. Check out the Facebook page and the 239 people who "liked" some stupid status comment, not to mention the 609K+ people who are now "Fans." Some people at Skittles are pretty happy right now and frankly, I'd bet Agency.com didn't charge them enough for the "success" that this is going be named internally at Mars.And no, I don't work for the agency or the advertiser....but I wish I did :-) Companies like Mars no longer market directly to “kids” (people under 13) to cooperate with some federal regulations and CARU, but more importantly because it’s the right thing to do in this age of childhood obesity, etc. So they did what they could and went for the high-schoolers and college kids on those most popular social networks. I think for the audience it’s a decent effort and though it doesn’t have long legs, the novelty will give them a nice (albeit unsustainable spike).

While I completely agree than games and candy are a great pair, I also doubt that the 2 people who ever went to Skittles.com before this little tidal wave of publicity were looking for things to do. I think you had it right the first time – the only reason to go is to get the nutritional and allergy info. So why try to make people stay on that site for some contrived reason?

If Skittles just wants to get people chattering about them, this site can be dubbed a success because they are. Check out the Facebook page and the 239 people who “liked” some stupid status comment, not to mention the 609K+ people who are now “Fans.” Some people at Skittles are pretty happy right now and frankly, I’d bet Agency.com didn’t charge them enough for the “success” that this is going be named internally at Mars.

And no, I don’t work for the agency or the advertiser….but I wish I did :-)

]]> By: Michellehttp://www.michellesblog.net/marketing-for-the-web/yawn-new-skittles-site-is-different-yet-boring/comment-page-1#comment-910 Michelle Wed, 04 Mar 2009 15:23:02 +0000 http://www.michellesblog.net/?p=269#comment-910 Ryan,The dumbest part of this campaign? Your primary audience is under 18 and therefore is too young to join a social network to add buzz.Seriously, I wonder how much they paid for that site. Ryan,

The dumbest part of this campaign? Your primary audience is under 18 and therefore is too young to join a social network to add buzz.

Seriously, I wonder how much they paid for that site.

]]> By: Ryan Joyhttp://www.michellesblog.net/marketing-for-the-web/yawn-new-skittles-site-is-different-yet-boring/comment-page-1#comment-909 Ryan Joy Mon, 02 Mar 2009 22:43:22 +0000 http://www.michellesblog.net/?p=269#comment-909 I agree completely. This seems so off base for a sustained branding campaign. No one will be mentioning 'skittles' on Twitter in a week and then what?<abbr><em>Ryan Joys last blog post..<a href="http://www.atxryan.com/2009/02/28/twitter-updates-for-2009-02-28/" rel="nofollow">Twitter Updates for 2009-02-28</a></abbr></em> I agree completely. This seems so off base for a sustained branding campaign. No one will be mentioning ‘skittles’ on Twitter in a week and then what?

Ryan Joys last blog post..Twitter Updates for 2009-02-28

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