Comments on: Hint: Transparency in Marketing is Worthless if You Have Zero Passion About What You Do

By: Zoujiaofang

Zoujiaofang — Mon, 04 Jul 2011 05:11:00 +0000

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By: Zoujiaofang

Zoujiaofang — Mon, 04 Jul 2011 05:11:00 +0000

ball valves gate valves butterfly valves check valves globe valves

By: Joel "Cheaters Guide" Gutierrez

Joel "Cheaters Guide" Gutierrez — Mon, 19 Jan 2009 01:42:59 +0000

I’ve learned this in offline marketing as well because of the fact that I get more gigs as a DJ because I am just myself and share that with the people that hire me. Needless to say I get more repeat business just because of the fact that I am awesome at what I do and people love me for just being me… :0) Great post!

By: Linkvana

Linkvana — Sun, 14 Dec 2008 22:24:55 +0000

Nice post here, I think its really important to do what you love, and if you don't love it, at least find something about it that you do like until you can find something else that you do want to do.Linkvanas last blog post..LinkVana Discount

By: Transparency is worth zero if you have no passion « Interstitial

Transparency is worth zero if you have no passion « Interstitial — Fri, 22 Aug 2008 14:32:23 +0000

[...] worth zero if you have no passion Posted on August 22, 2008 by bkingr Michelle Greer has a great post up about “transparency in marketing.” (warning, a mild [...]

By: Michelle

Michelle — Mon, 18 Aug 2008 17:27:32 +0000

Dave,

I absolutely care if my salesperson is passionate. One question I ask my salesperson–do you use this product? If not, it just doesn’t seem like they have a vested interest in the product. They are generally not as knowledgeable either.

A lot of people have jobs they don’t like. While I appreciate it’s important to pay bills, you shouldn’t have to do it at the expense of yourself. One thing I wanted to accomplish with this post was to encourage those who aren’t passionate about what they do to find something they love. Why would I want to encourage people to do anything else? People should be happy doing their jobs.

In regards to customer service, if you love what you have to offer, you will not alienate your customers by offering bad customer service because you believe they should come back.

By: Dave Freedman

Dave Freedman — Mon, 18 Aug 2008 16:51:31 +0000

Guess what has become the latest buzzword in marketing. “Passionate.” Now it is obligatory in marketing to claim you are passionate about your product or service.
Most people in the world are trying to survive and don’t have the luxury of feeling passionate about their work. I think many people who are just getting by will resent those who claim to be passionate, especially where there is no tangible support for that claim. It is better to demonstrate your passion by your actions (e.g., customer service) and not claim to be passionate. Anyway, do customers and clients really care if you are “passionate”? Do you know if anyone cares?

By: Shel Holtz

Shel Holtz — Mon, 18 Aug 2008 13:23:46 +0000

I think that’s great, Michelle, I really do. And I think it’s important in business in general and marketing in particular. But when I read a comment like PJ’s, I think, “That’s not transparency he’s talking about, it’s disclosure and authenticity.” If you were transparent in your business, it meant the windows were thrown open to expose your processes. The fact that you saw the merits of what you were selling made you passionate and authentic. Just a semantic difference.

By: Michelle

Michelle — Mon, 18 Aug 2008 13:19:09 +0000

Shel,

I am asking people to take their transparency a step further by also being passionate about what they do. A seller should be both. No confusion there.

I’ve been transparent as I’ve sold things to people. My transparency got managers very mad at me. I’ve been accused of having no business sense whatsoever. However, because I actually saw the merits of what I was selling, I crushed everyone else. I was transparent, but I was also passionate. Very important piece of the puzzle that often seems left out of the equation.

It’s just a point that no one seems to be making.

By: Shel Holtz

Shel Holtz — Mon, 18 Aug 2008 05:23:17 +0000

I think you’re confusing “transparency” with “authenticity.” I have a book coming out in November (co-written with John C. Havens) on transparency, which we define as the degree to which a company shares its leaders, employees, values, culture, strategy, business processes and the results of those processes with its publics. It’s the opposite of opacity, in which companies operate behind closed doors and shuttered windows.

Keep in mind that Sarbanes Oxley is all about transparency and not one word of SOX calls for authenticity from employees, just honesty and accuracy about the processes in which the organization engaged.