Nov 11

Friends Don’t Spam Friends (with Newsletters)

I love my marketing friends. I like bouncing ideas off of them. You know what I don’t like?

When I send you an email about something random and then all of a sudden I have to unsubscribe to your email newsletters.

Seriously, when did this become kosher? When I want to be on your email list, I will subscribe. To me, this is like a store asking for your address so you can make a return and then signing you up for their catalog without your permission. I get a deluge of emails everyday, and I’d appreciate it if the only newsletters I get are the ones I choose to get.

Friends don’t spam friends. I’m setting a precedent right there, folks. If you send me your newsletter without my permission, just know that you are essentially giving me permission to 1.) mark you as spam and therefore get you one step closer to being blocked by ISPs and 2.) make you look silly in some public manner.

  • Lance Jepsen Author of Internet Marketing

    Well said! This is something that newbie marketers do. I once had this nut cracker who, when I subscribed to one of his newsletters, automatically subscribed me to like 20 more. Over the period of the next 3 weeks, each time I got an email from a newly discovered list I was on, I had to click the unsubscribe link at the bottom.

    I was so mad I reported him to the abuse department of his ISP.

    Master marketers would never engage in this type of marketing. The master marketer knows that “You want to be a welcome guest, not an annoying pest.” The master marketer knows that the only why you are going to convert some of the leads on your list into paying customers is if you make a connection with that person, if you can start a relationship with that person. The value of your list is not in the size but rather in your ability to form a relationship with the very real people on your list. All good relationships start with respect. Automatically subscribing someone to an emailing list is not being respectful.

    Annoying your prospects is the quickest way to lose a sale, tarnish your reputation, and have complaints sent in to your ISP.

  • Michelle

    @lance, you’d be surprised. I get newsletter by people who are probably making more money than I do. They probably assume I either don’t mind or would want it, since they know me personally. Blech.

  • CJ

    Darn it! I was just about to send out a mass email notifying all my FRIENDS and clients that we had a new website. I’m guessing you don’t want to receive that notification then? Cuz I’m pretty gosh darn sure you’re on my list. :)


  • Michelle

    CJ, I can’t tell if you are being sarcastic or not. I’m thinking not.

    I don’t mind an update here and there, but regular newsletters are pretty annoying.

  • David Nunez

    This is fuzzy, IMHO.

    For example, I would like to get in the habit of very quarter or so sending a mass email to my friends/contacts that is just about me and what is going on in my life personally and professionally. (“Hey, this is a mass email… I moved to boston, my iguana solved the “what gender is it?” question by laying 18 eggs, and I’m available for developing iPhone apps.”)

    I would like to send my friends a holiday card that happens to include a snapshot of one or more of my latest robot projects.

    If I keep it tied to me, as a person, and include “Please let me know what’s going on in your life and If there’s anything I could do to help you on your way” Will I get blasted?

    David Nunezs last blog post..What we can learn about multitasking from machines

  • Michelle

    David, thank you for your example. Something like that would be fine.

    I should have specified that I don’t like getting the emails you would send your clients. I’ve gotten quite a few of these when I’ll send a marketing consultant an email about something random and then all of a sudden I get tips and updates that they would send their “subscribers”.

    Personally, I would like to get your email update :D.

  • Troy Pentico

    I think the key word in your post is “friends.” IMHO a friend isn’t going to just arbitrarily add you to their mailing list because, they know if you have anything valuable to share that you will just send them a “random” email about it or tell them on the phone like any friend would do.

    If this is happening to you then your so called friends deserve every bit a criticism you throw their way.

    Troy Penticos last blog post..Always Use Juicy Snippet Text

  • Yvonne Perry

    I’ve lost count of all the newsletter I get each week. I’m pretty sure I didn’t sign up for that many.

    Yvonne Perrys last blog post..Why is Stem Cell Research so Controversial?

  • qwerty

    spam ? it's bad.