It’s very frustrating to know a company’s website or web presence doesn’t convey benefits to customers. Anyone can write, but saying you are a competent copywriter without practice or training is like thinking you can be in the NBA because you can dribble a basketball and you are standing on a court. If your competitor has the equivalent of Kobe Bryant driving up the lane with copy that actually sells, are you going to be able to hack it?
Copyblogger was one of the first blogs I read. I found the author Brian Clark’s writing to be both entertaining and informative. If you have or want any sort of web presence at all, I’d recommend reading his free e-book Authority Rules. It’s a quick read but very worthwhile.