Comments on: Be Bobby Fisher Instead of the One Hit Wonder in Your Marketing Campaigns http://www.michellesblog.net/marketing-for-the-web/be-bobby-fisher-instead-of-the-one-hit-wonder-in-your-marketing-campaigns Michelle Greer, Web Marketing Strategist Tue, 07 Feb 2012 21:36:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Greghttp://www.michellesblog.net/marketing-for-the-web/be-bobby-fisher-instead-of-the-one-hit-wonder-in-your-marketing-campaigns/comment-page-1#comment-1379 Greg Wed, 23 Dec 2009 23:07:51 +0000 http://www.michellesblog.net/?p=580#comment-1379 You probably meant "Bobby Fischer." You probably meant “Bobby Fischer.”

]]> By: Mark W Schumannhttp://www.michellesblog.net/marketing-for-the-web/be-bobby-fisher-instead-of-the-one-hit-wonder-in-your-marketing-campaigns/comment-page-1#comment-1378 Mark W Schumann Wed, 23 Dec 2009 23:00:29 +0000 http://www.michellesblog.net/?p=580#comment-1378 Michelle, I'm a big fan of Mark Silver's three-journey model of marketing. I'm not sure how well it applies to what you're doing at Rackspace, because Silver is more in the touchy-feely-transformational space, but the basic concept is this.First Journey: Stranger finds out about your business and becomes a "prospector."Second Journey: Prospector decides he/she really needs your product or service and becomes a client.Third Journey: Client experiences the wonder of all that you do and becomes a Raving Fan, setting off a chain of referrals for new business.Your advice against "one-hit" campaigns rings true for me, because people rarely jump from Stranger to Client status, or from Prospector to Raving Fan. They have to know you before committing time and money! Whether it's Making Your Software Project Not Suck (which I do) or providing managed hosting.Thanks for this blog post. It will give me more to think about. Of course it doesn't just apply to web-based marketing. .-= Mark W Schumann´s last blog ..<a href="http://blog.criticalresults.com/2009/12/17/silver-all-around/" rel="nofollow">The silver’s all around you</a> =-. Michelle, I’m a big fan of Mark Silver’s three-journey model of marketing. I’m not sure how well it applies to what you’re doing at Rackspace, because Silver is more in the touchy-feely-transformational space, but the basic concept is this.

First Journey: Stranger finds out about your business and becomes a “prospector.”

Second Journey: Prospector decides he/she really needs your product or service and becomes a client.

Third Journey: Client experiences the wonder of all that you do and becomes a Raving Fan, setting off a chain of referrals for new business.

Your advice against “one-hit” campaigns rings true for me, because people rarely jump from Stranger to Client status, or from Prospector to Raving Fan. They have to know you before committing time and money! Whether it’s Making Your Software Project Not Suck (which I do) or providing managed hosting.

Thanks for this blog post. It will give me more to think about. Of course it doesn’t just apply to web-based marketing.
.-= Mark W Schumann´s last blog ..The silver’s all around you =-.

]]> By: thom singerhttp://www.michellesblog.net/marketing-for-the-web/be-bobby-fisher-instead-of-the-one-hit-wonder-in-your-marketing-campaigns/comment-page-1#comment-1359 thom singer Thu, 17 Dec 2009 17:25:24 +0000 http://www.michellesblog.net/?p=580#comment-1359 Michelle- I like this post because it is a reminder that the strategy is long term. We live in a society where everyone thinks there is a magic bullet to immediate success. "Guru's" feed off this desire and sell people all kinds of "plans" that fail. Life, much like chess... you cannot win on a single move. Michelle- I like this post because it is a reminder that the strategy is long term. We live in a society where everyone thinks there is a magic bullet to immediate success. “Guru’s” feed off this desire and sell people all kinds of “plans” that fail. Life, much like chess… you cannot win on a single move.

]]> By: Michellehttp://www.michellesblog.net/marketing-for-the-web/be-bobby-fisher-instead-of-the-one-hit-wonder-in-your-marketing-campaigns/comment-page-1#comment-1351 Michelle Sat, 12 Dec 2009 16:41:39 +0000 http://www.michellesblog.net/?p=580#comment-1351 Carl,I'm a Senior Manager at Rackspace and do our partner marketing. I market to geeks building for the Rackspace Cloud. That's pretty niche. Carl,

I’m a Senior Manager at Rackspace and do our partner marketing. I market to geeks building for the Rackspace Cloud. That’s pretty niche.

]]> By: carlhttp://www.michellesblog.net/marketing-for-the-web/be-bobby-fisher-instead-of-the-one-hit-wonder-in-your-marketing-campaigns/comment-page-1#comment-1350 carl Sat, 12 Dec 2009 07:24:41 +0000 http://www.michellesblog.net/?p=580#comment-1350 I just finished reading a post you wrote about Hugh MacLeod. I was curious if you found your "niche" yet or if you are still struggling. .-= carl´s last blog ..<a href="http://www.carlstips.com/internet-marketing-tip-the-daily-plan.htm" rel="nofollow">Internet Marketing Tip The Daily Plan</a> =-. I just finished reading a post you wrote about Hugh MacLeod. I was curious if you found your “niche” yet or if you are still struggling.
.-= carl´s last blog ..Internet Marketing Tip The Daily Plan =-.

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