Comments on: The Air Jordan Effect–It’s Not Just for Shoes Anymore http://www.michellesblog.net/marketing-and-labor/one-key-influencer-is-worth-more-than-1000-untargeted-ones Fri, 10 Sep 2010 21:52:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Oscar Del Santo http://www.michellesblog.net/marketing-and-labor/one-key-influencer-is-worth-more-than-1000-untargeted-ones/comment-page-1#comment-1223 Oscar Del Santo Tue, 15 Sep 2009 22:47:02 +0000 http://www.michellesblog.net/?p=520#comment-1223 Sensible advice. I think in the case of the much-maligned Nike (obviouly for other reasons than the current discussion) this story proves that they were creative and not averse to making a big investment in securing the 'top' influencer for their product. And yes: focusing on the end user of the product is always a great philosophy to go by. .-= Oscar Del Santo´s last blog ..<a href="http://strategyweb.wordpress.com/2009/09/15/astroturfing/" rel="nofollow">ORM and the Dark Side: Astroturfing, Flogging and the Viral Marketing Campaign that never was</a> =-. Sensible advice.

I think in the case of the much-maligned Nike (obviouly for other reasons than the current discussion) this story proves that they were creative and not averse to making a big investment in securing the ‘top’ influencer for their product.

And yes: focusing on the end user of the product is always a great philosophy to go by.
.-= Oscar Del Santo´s last blog ..ORM and the Dark Side: Astroturfing, Flogging and the Viral Marketing Campaign that never was =-.

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