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I think in the case of the much-maligned Nike (obviouly for other reasons than the current discussion) this story proves that they were creative and not averse to making a big investment in securing the ‘top’ influencer for their product.

And yes: focusing on the end user of the product is always a great philosophy to go by.
.-= Oscar Del Santo´s last blog ..ORM and the Dark Side: Astroturfing, Flogging and the Viral Marketing Campaign that never was =-.

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