Dec 06

A Look into Facebook’s Facelift

Mark Zuckerberg recently revealed the new Facebook format in a 60 Minutes interview. The new profile puts front and center 1.) a basic overview of who that person is 2.) pictures of them and 3.) the Likes that you, the viewer, have in common with that person:

Screen shot 2010-12-06 at 12.15.37 AM

Apparently, Marshall Kirkpatrick and I both like “The Daily Show”. Hooray.

The interviewer Leslie Stahl pointed out that this move will increase people’s tendency to “Like” everything on Facebook so as to increase their chances of commonality with others. Sounds a bit right and a bit silly of users all at the same time. But it does make sense.

Do you think this move will make people share more or share less on Facebook? Will this promote transparency or will people clamp down on who sees their profile? See the whole interview on The Next Web.

  • Stefani

    I dunno. It kind of seems like it’s a good excuse for people to interact more with Facebook, and less with YOU personally. As someone in the marketing and advertising industry, I get it. But as someone who likes Facebook because of it’s unLinkedin-ness, it seems to be moving closer to a business source and away from a personal escape or narcissistic refuge.

    • Anonymous

      I don’t know. Marshall and I both like “The Daily Show”. It becomes a social object that connects us. I can also see photos of him and his wife and any photos of him at random, really. So the school/work part I can see as being LinkedIn-y, but the other parts like mutual friends don’t seem as much that way.

      I do find the school part a bit irritating. It’s pretty obvious the people at Facebook are young as most people over 30 don’t even think about that stuff.

  • Ferodynamics

    Facebook needs these design changes to keep people interested. There’s only so many ways you can remix Mark’s whiz-bang personality before people bail, like they bailed on AOL, Friendster and Myspace.

    Facebook is in a position now where they need to push the numbers with these design changes to keep investors happy. The same way Google desperately needed “Google Instant” to make the rate of growth look attractive to investors.

  • Zoujiaofang