So here’s my SxSWi post. Please note that your experience could have been totally different based on your approach.
I don’t want to see the Chevy Volt at South by Southwest. I don’t care to see Sobe or Pepsi. I don’t care about tattoos or doo rags or bacon stands. I want South by Southwest to return to being about technology and the future of the web. I don’t care about winning prizes and I cringe to meet web celebs. If that means I pay more and there are less people, that’s fine. I’m exhausted and I feel like I just ate two dozen cupcakes without actually eating any dinner.
Everyone launches an app or an announcement at South by Southwest. It gets very noisy and exhausting, especially when you stand by Scoble as part of your job description. Seriously, one guy pitched us as we stood waiting for a co-worker. He acted like he didn’t know who we were, but come on. Who pitches two random strangers engaged in a conversation? That’s just sick in the head.
The highlights for me? Knowing that I sponsored InfoChimps’s Big Data party and that they and the folks at Jones-Dilworth totally rocked it. Catching up with cool people I hadn’t seen in a while. Bowing out of Mashable’s party to listen to the sick dubstep next door. You know, everything outside what was actually listed on the SxSWi website.