I get bummed out when I find interesting people who simply don’t get Twitter. They sign up, follow a bunch of people, and then say, “It was just a bunch of people saying they like ice cream or going to work that day.”
Remember: social media tools like Twitter are like cell phones. You [...]

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I can honestly say I turned a lot of people onto TweetDeck. My friend Renato and I made this video back in the day about how its listing featured allowed you better organize people on Twitter. That was a big deal then.
Now I know this isn’t terribly new news, but Twitter Lists are [...]

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Your PR team reads books and articles with titles like “Social Media for PR”. Your marketing team reads “Social Media for Marketing”. HR reads “Social Media for HR”. The developers or tech support teams may not be involved on purpose. Everyone gets stuck in their little worlds about what social media [...]

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Much of what Seth Godin says seems like common sense to me. Unfortunately, I’m finding more and more that companies need his lessons pounded into their brains. Here’s a video of Seth that Keith Burtis brought to my attention via Twitter:

Numbers don’t matter. That’s like saying because you weigh a lot, you [...]

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Effective tweets are
Like interactive haikus
Practice makes perfect.

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From all reports, social media is going nowhere but up in every age demographic and geographic place. Twitter gets mentioned on CNN from time to time. Even FoxNews makes its usual mockery of it. With all this traditional press, is Twitter going mainstream?
There is no mainstream media anymore. And that is okay.
Due [...]

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Social media tools are free, but that doesn’t mean that you can get something from nothing. Whether you are spending time or money, social media marketing requires investment, just like growing food or building apps or anything else in life.
That’s why I was so happy to hear that Richard Kirkendall, the CEO [...]

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Zappos. Everyone loves their use of social media. They are the poster child for how a brand can use social media to evangelize.
*Scooby Noise* Errr? Did not have such a good experience.
I put up this post about a pair of shoes I wanted. I then went into Twitter and said [...]

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I was quite dismayed that Zappos was laying off people. I love Zappos use of social media, but am a bit put off by their prices as I am a cheapass.
Being a cheapass doesn’t always pay off, especially when you are trying to get a marketing company off the ground. The time you [...]

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Lynn Bender at GeekAustin (aka @linearb to many other circles) is a phenomenal piano player. He heard about my sister Debby’s financial strife while trying to overcome graft-vs-host disease, and decided he’d like to play to help her raise some money to cover her expenses. Right now her health insurance is over $700 [...]

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