People often focus on getting huge numbers of followers behind a product. They pour all of their efforts into getting more, often before a product is ready for release. This inevitably amounts to more confusion because your crowd will have different needs, values, and dedication to what you are doing. What does it [...]
Entries Tagged as 'Marketing and Labor'
The Air Jordan Effect–It’s Not Just for Shoes Anymore
September 14th, 2009 · 1 Comment · Marketing and Labor
Tags:Michelle Greer·needs based marketing·product development·software marketing·user centered marketing
Dear Seth Godin, Malcolm Gladwell & Chris Anderson: You are All Right about “Free”. Now Shut Up.
July 1st, 2009 · 16 Comments · Marketing and Labor, Open Source
“In the digital realm you can try to keep Free at bay with laws and locks, but eventually the force of economic gravity will win.”
–CHRIS ANDERSON
Are you kidding me? “Free” with a capital F? [...]
Tags:chris anderson free·free business model·malcolm gladwell free·Michelle Greer·seth godin free
Bummed About the Economy? Buy Indie!
June 1st, 2009 · 3 Comments · Marketing and Labor
Like most Americans are apparently doing, I am doing what I can to save more. I appreciate that whether this economy goes up or goes down, it can’t hurt to have a little more saved in the bank for a rainy day or a great opportunity.
Just this past Sunday, I spent more than I [...]
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