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Entries Tagged as 'Marketing and Labor'

REI and the Impact of Company Culture

July 13th, 2010 · View Comments · Marketing and Labor

“Not everything that can be counted counts, and not everything that counts can be counted.” –Albert Einstein REI is a cool store. From the moment I walk in, I feel the former athlete in me clamoring that I just don’t get outside enough. The employees are fit. They all do outdoorsy stuff. From the wood [...]

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The Air Jordan Effect–It’s Not Just for Shoes Anymore

September 14th, 2009 · View Comments · Marketing and Labor

People often focus on getting huge numbers of followers behind a product. They pour all of their efforts into getting more, often before a product is ready for release. This inevitably amounts to more confusion because your crowd will have different needs, values, and dedication to what you are doing. What does it take to [...]

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Dear Seth Godin, Malcolm Gladwell & Chris Anderson: You are All Right about “Free”. Now Shut Up.

July 1st, 2009 · View Comments · Marketing and Labor, Open Source

“In the digital realm you can try to keep Free at bay with laws and locks, but eventually the force of economic gravity will win.” –CHRIS ANDERSON Are you kidding me? “Free” with a capital F? What are you, Effing Jesus? Chris Anderson seriously needs to slow down. I saw him at South by Southwest [...]

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Bummed About the Economy? Buy Indie!

June 1st, 2009 · View Comments · Marketing and Labor

Like most Americans are apparently doing, I am doing what I can to save more. I appreciate that whether this economy goes up or goes down, it can’t hurt to have a little more saved in the bank for a rainy day or a great opportunity. Just this past Sunday, I spent more than I [...]

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