I’ve been an online marketer since 2006 and have utilized social media tools since 2007. My focus has been B-2-B companies with a heavy emphasis on technology. In the words of former Austin American Statesman editor Rob Quigley, I’m a “geek’s geek”. Currently I am located in San Francisco.
I’m a former speaker at TechCrunch Disrupt, author for Marketing Pilgrim, and winner of the first ever Austin American Statesman Social Media Award in 2009. Here is the scope of my work:
1.) I was a Community Manager and Marketing Strategist for B-2-B shopping cart software Volusion back in 2007. Our team of three people increased the paying Volusion user base by 200 percent. Responsibilities included:
* Writing copy for the website, press releases, blogs, and newsletters.
* Represented Volusion in industry blogs, forums, and social media sites.
* Acted as Subject Matter Expert to sales team.
2.) At Rackspace, I was picked by Chief Strategy Officer Lew Moorman to promote adoption of the Rackspace Cloud APIs. This role was crucial to Rackspace’s “open cloud strategy” that they openly promote today. I was also chosen to accompany tech blogger and Rackspace employee Robert Scoble to startup events around the country to help promote the company to developer audiences.
3.) As a consultant, I’ve posted the following results:
* Created one Twitter promotion that generated 20 percent increase in new customer base for top five worldwide domain registrar Namecheap. The campaign generated 150 backlinks to the Namecheap homepage alone. Campaign was featured in Mashable, O’Reilly Radar, Yahoo News, Domain Name News, and several books about social media marketing.
* Conceived and help execute the Virtual Valentine Facebook Application for eHarmony. Helped them jump from 10,000 fans to over 50,000 in several months’ time. Helped in reorganization of company that saved them $10,000 a month in outside agency fees.
* Executed “Startup: the Hackering” for Infochimps. Lead to highest traffic month in two year old company’s history and doubled the number of API subscribers within just four months. Conceived “Three Applications in Three Days” campaign, which caused the Infochimps API to crash due to heavy traffic.
* Helped spec out features and test Community Insights, a social media monitoring tool created by Biz360 in 2008. Biz360 was later acquired by Attensity.
Currently, I am the Product Marketing Manager for Heroku, a platform-as-a-service that offsets the hassles of cloud infrastructure so developers can focus 100 percent on code. Sounds pretty nerdy, but it will change the web as we know it.