Nov 22

What Kind of Online Superhero Are You?

What Kind of Online Superhero Are You?
Putting yourself online always feels a bit voyeuristic. As time goes by, I am slowly getting over this thought. By putting ourselves online, we are eliminating trust barriers between each other. The more we know about each other, the less we all have to guess when it comes time to be friends, do business, share information, or whatever human transaction may take place. We are creating a human database that is both studied and evaluated by peers.

However, what we put online is much more deliberate than what we choose to be in real life. After all, we are not going to publish what we are ashamed of in our social profiles. The more degrees of separation stand between us, the more I can continue to control how you see me. This is perhaps why web 2.0 seems so polished and innocent still. I see very few disruptive characters among bloggers, and I’d almost wish I’d see more just to keep it honest.

Anyone who has watched a Twitterstream or follows their work associates on Facebook appreciates that the lines between our business and personal lines has and will now always be blurred. The question is: how do you choose to control it? Are you the same person online and offline, or do you control or even alter your personality because it is now not only observed, but archived?

The easiest way to think of this is through superheroes, of course. In many comics such as Superman, Spiderman, and Batman, the protagonist has double life. The characters seem to cherish both roles–the closeness of relationships with others in the standard life and the power and responsibility of the superhero life. In other comics such as X Men, the hero and the person are the same. Wolverine, although sometimes escaping into solitude as Logan, is always a Mutant. Jean Grey is always Jean Grey and Storm is always Storm. There is no separation of character and alter ego here.

Do you use the internet world to escape or improve your current life? Do you have a deadbeat job and use it as an outlet for your talent? Or do you use it to show what you do on a day to day basis, with no need to escape your current situation? Which superhero are you when you are online?

Nov 20

Watch Me Literally Kick Ass at Austin Social Media Club

Ha, I love writing ridiculous headlines to catch the attention of RSS subscribers. Just a note: every time you use “literally” when you are actually speaking figuratively, an angel loses its wings. Sorry, Clarence.

So PR Guru Kristine Gloria put together a panel aptly titled “Women Under 30 Kicking Ass in Social Media” and I am on this panel. For this honor, I must thank my parents for having me in 1979 vs 1978, in which case I would be too old to be able to speak here.

Although we haven’t prepared for this (one of the advantages of a “discussion” vs. a “speech”), I’ve collected some discussion points we could talk about. Social media 1.) facilitates action and 2.) is not merely a means to evangelize–it is a way to listen. I have concrete examples of how social media feel the pulse of a potential audience to better generate ideas. It also 3.) can create rifts between you and your employer, as it requires you to build a brand at a personal level rather than a larger one and 4.) can require you to further examine yourself, as private and public spheres become incredibly muddled.

And now for your viewing pleasure, the ultimate ass kicker, Kung Fu Jesus!

Random, yes. Funny? Definitely.

Nov 12

Yo Zappos, Maybe You Can Help Me Out

I was quite dismayed that Zappos was laying off people. I love Zappos use of social media, but am a bit put off by their prices as I am a cheapass.

Being a cheapass doesn’t always pay off, especially when you are trying to get a marketing company off the ground. The time you spend shopping ends up costing you the time you could be working. So I’m going to try and make Zappos social media strategy work for me.

If someone at Zappos can ping me on Twitter with a fairly affordable brown shoe like this one in an 8.5, I’ll buy it. As you can see, the seam tore on one side and it’s sort of embarrassing. I know Zappos is expensive, but if they can save me the time of shopping and hassling with a return if I need it, I don’t care. It’s worth it.

Here’s the shoe to be replaced:
2008-11-12 21:49:12 -0600

I’m always on the lookout for cool Puma kicks, but I’m all right there for the time being. I hope this search for a personal shopper works out.

Nov

Meh, Sure, I’ll Check Out PubCon

So I got an email from Matt at WebHostingBuzz that we are going to start a Twitter blog. He is at PubCon and saw that Microsoft was doing it and thought it was cool, so now we are.

Me being me, I was naturally jealous. Why? It’s not that I care to see a presentation by Microsoft’s use of social media (although I give props to Phil Wheat for getting out there on the scene). It’s that I just love Las Vegas that much, and I like meeting new people in my industry.

So I booked a ticket and should be hanging out in Vegas this Thursday through Sunday.

Business first, if you meet me, please know that I work for the following companies:
WebHostingBuzz: Hosting company complete with published uptime each month. Proud host of hashtags.org and soon to be host of Platformic.
NameCheap: Domain registrar with easiest domain admin interface on the interwebs. API for complete domain reselling.
Sun & Ski Sports: Crazy cool gear for skiing, snowboarding, cycling, wakeboarding, and all things outdoors. @sunandski

and last but not least:
The Discovery Network: We are launching a blog for the Science Channel called Nerdabout. Stay tuned!

So business aside, I have been so busy/broke blogging, taking pictures, uploading video, etc around Austin, I haven’t been on a vacation in almost two years. So I’m hoping I can take somewhat of a breather and enjoy myself for once. I doubt I will as I always worry if I’m doing enough for my clients…

If you are in Vegas, please say hello. I am @michellegreer on Twitter.

Nov 11

Friends Don’t Spam Friends (with Newsletters)

I love my marketing friends. I like bouncing ideas off of them. You know what I don’t like?

When I send you an email about something random and then all of a sudden I have to unsubscribe to your email newsletters.

Seriously, when did this become kosher? When I want to be on your email list, I will subscribe. To me, this is like a store asking for your address so you can make a return and then signing you up for their catalog without your permission. I get a deluge of emails everyday, and I’d appreciate it if the only newsletters I get are the ones I choose to get.

Friends don’t spam friends. I’m setting a precedent right there, folks. If you send me your newsletter without my permission, just know that you are essentially giving me permission to 1.) mark you as spam and therefore get you one step closer to being blocked by ISPs and 2.) make you look silly in some public manner.

Nov 10

Solving the Digital Divide is a Matter of Security

Today was surreal.

My mother was an English teacher, and now in her retirement, she helps men who are studying theology with their theses. One of these men is in Zambia. His name is Jean Renee Talbo and he lives in a place called Lusaka. He and my mother email each other back and forth regarding his writing. I told my mother I was interested in corresponding with Jean Renee, because heck, I’ve never met a person from Zambia and I figured it would be neat.

Jean Renee is a very kind priest who helps the village. He is concerned because the tractor they use to get goods in and out of the village is out of commission. I might be able to find him bikes, but bikes really aren’t useful during the rainy season. They need $4,000 for the repair.

Today I went to Jonas Lamis’s presentation “Brains, Bots, and Bodies” today at the Texas Union. I learned about technology that will semi-automate driving. I learned about search engines that don’t search–they do. There was talk of fighting off aging and artificial intelligence.

Such a stark contrast in ideas is just really hard to compute for a person in a day.

People often tell me “You have such a big heart” and tell me I should care more about myself. Here is my point–even Colin Powell acknowledges that the war on poverty is a matter of national security. When you have a world of haves, and a war of have-nots, and a network of people who prey on the insecurities of the have-nots to steal from the haves, being kind suddenly isn’t a matter of just feeling good. Acknowledging the fact that the poor even exist is a matter of security. By forging a mutually beneficial relationship with those less fortunate than ourselves, we 1.) help them gain useful skills, and 2.) gain a network of people whose best interests will tell them that we need to be protected. So we give a little, but we get a lot.

This concept doesn’t just apply to countries. It applies to us as business professionals and as individuals. Trust me, if you can help the problems of the least of these, helping those who are better off is a piece of cake.

So does anyone have money for a tractor?

Nov 03

Remember When You Vote…

Every person has worth to all of us. Every person around the world:

May whoever is elected execute decisions with compassion, wisdom, and grace.

Nov

OK, Open Source Project. Let Me Give You Money Already. Geez.

As much as I pride myself in writing solid copy for a blog post or company website, there’s no point if you don’t bother to reach out. It would be like cooking a good meal without inviting any guests.

One of my clients is a hosting company WebHostingBuzz. The guys at WebHostingBuzz have been doing hosting forever. It’s what they know. So unlike a lot of their sleazy competitors, they’d just assume not create fake hosting review sites to trick people into thinking they are good, or advertising unlimited bandwidth when the fine print says otherwise.

What was my proposal to reach out? Why, we would support open source projects by giving them a portion of any sale they refer to us. We track cookies for over a month, so as long as someone chooses WHB as their preferred host without deleting their cookies, they are golden. Easy way to make money, right? Everyone interested in an open source project needs a host.

Another one of my clients is NameCheap, the domain registrar. NameCheap seriously offers the best deal on the web in terms of domain registration. You get free WhoIs Guard and a free Comodo SSL for a year. I used them because most people don’t know that when you register a domain, your address is listed in the WhoIs directory, meaning any yokel can decide they are going to look up your site and figure out where you live. Whois Guard can protect against this, and I figured that with the SSL and a direct API, it was a great deal for ecommerce software companies especially.

So I’ve been contacting open source CMS projects and open source ecommerce projects to see if they would be interested in basically getting money just for putting these companies on their sites, like an ad. Of over a dozen companies I’ve called, I’ve had two express interest. These were also the only two (Magento, which is open source, and Shopify, which isn’t) that even bothered getting back to me.

What is the deal? Do these companies think money is evil or something? Why do open source projects not have a big freaking category that says “HOSTING” and possibly “DOMAINS” where they can get a portion of whatever business they send our way? I’m not trying to take away from the community whatsoever. I’m trying to pour money into it so the primary contributors could perhaps provide support, or help build the community by reaching out to developers. I’m trying to make it easy for people using open source to get services (hosting and domains) they need anyway. If they get complaints, take WHB and NameCheap off the list. It seems that everyone wins under this equation.

Am I not on this kumbaya bandwagon that says that any money poured into open source is bad? With exception of Automattic and WordPress (who also didn’t get back to me), why do most open source projects not partner with hosting companies and domain registrars? Is this because they are “projects” and not “companies”? Don’t they see that money will allow them to help market to a community and provide support? Who in this equation wouldn’t want this?

I want to support open source companies and their projects, not buy Google AdWords or set up craptastic fake review sites. Is there a secret knock and a handshake I don’t know? What am I missing something to make this work?