Dec 29

Results of the NameCheap Twitter Trivia Contest

Social media tools are free, but that doesn’t mean that you can get something from nothing. Whether you are spending time or money, social media marketing requires investment, just like growing food or building apps or anything else in life.

That’s why I was so happy to hear that Richard Kirkendall, the CEO of NameCheap and a client of mine, was interested in giving away free domains in a trivia contest on Twitter. I added the element of overall winners to it and a tracking page, wrote the questions, and worked on the automation of the questions with the CTO, and we were on our way. Essentially, @namecheap asked a trivia question in Twitter every hour on the hour. To win a free domain, you have to answer “@namecheap (answer). The fastest to answer as well as two players and random get $9.69 automatically put into a NameCheap account that they have to set up to play. Since Twitter has an API, it’s all integrated. The people who answered the most correctly won iPods.

What were the results?

  • Over 4,000 followers gained in less than one month. We got dozens of comments from people who loved the contest and might win a Shorty Award in the Tech category.
  • Mentions in Mashable, Yahoo News, Domain Name News, and over 30 pages of Google results with bloggers mentioning it from all around the world. The contest generated 131 backlinks to one page, which went from a PR 0 to a PR 5 in one month. I have no idea how many backlinks it generated for the homepage, but I imagine it was more than 131.
  • Over a 10% increase in traffic with 47% increase in new visitors.
  • 20% increase in new customers. This is not a startup, but a company that has been around since 2000.
  • It cost Richard some domains he might have not sold anyway, the price of a couple of press releases, a few people’s monthly salaries and four iPods. Bloggers are on Twitter. Do things on Twitter that get bloggers talking about you and you get backlinks without spending a fortune on paid links.

    Dec 22

    Please Ensure the Government Funds Stem Cell Research and the NIH

    I am sitting next to my sister in the ICU at M.D. Anderson Cancer Center I hate this place. My sister was diagnosed with leukemia three years ago, struggled with host vs. graft disease, and recently relapsed. I hate cancer. Every day I leave here, I feel like I’ve just seen war, to the point where it makes it difficult to sleep or even enjoy life. My sister’s pained face and voice are etched into my memory and it’s hard to think that someone who took care of you growing up is in so much pain. If having a family member with cancer feels this bad, I have no clue how it must feel to actually experience it firsthand.

    I have gotten over the part where I blame myself for not doing enough. Now I’m angry at our government. Is our government responsible for cancer? No. Could they be doing a lot more to fund research to prevent it or at least make the treatment seem somewhat humane? Absolutely. We’ve spent more money on the war in Iraq than in over 30 years of fighting cancer. And yet, I am more afraid of terrorism than before it started, and I’m still very much afraid of cancer. How could we let this happen?

    To the politicians who falsely led us into this war, you should seriously be ashamed of yourself. From an opportunity cost standpoint, you have caused more suffering in the world than I can possibly imagine.

    If you aren’t a politician who got us in this war, please write our current politicians and tell them to quit wasting the money we work so hard to get. If you think they didn’t waste our money, read Imperial Life in the Emerald City and then talk to me. Read this report which shows a 14% decrease in NIH funding since the start of the Iraq war. Or just look at someone in the ICU at M.D. Anderson or meet the families of the 1500 people a day who die of cancer each day in this country. I’m sure you’ll think otherwise.

    Dec 15

    Result from my Zappos Experiment (and it’s Not Glowing)

    Zappos. Everyone loves their use of social media. They are the poster child for how a brand can use social media to evangelize.

    *Scooby Noise* Errr? Did not have such a good experience.

    I put up this post about a pair of shoes I wanted. I then went into Twitter and said “Hey @zappos, maybe you can help me out” and linked to the post. All I wanted was someone from Zappos to send me a few URLs with shoes that were similar so I didn’t have to comb through the site myself. And it took them a month to finally catch on, and I got three different people sending me messages on the subject. One of them found the exact pair for twice as much as I’d bought them for, but by this time, I’d already bought a similar pair of shoes from a department store for 30 dollars less. I was in Europe with limited internet access by the time they got back with me. Meh.

    I COULD NOT HAVE MADE THIS SALE ANY EASIER FOR THEM. I took a pic of the shoe I wanted with the size. Go and find it and send me a URL and NOT a product code, and do it when I ask you to and NOT weeks later. I give you money. Done. I operate the Twitter feed for @sunandski, and if someone made a sale this easy they would get a response within hours and perhaps minutes.

    Zappos is not the cheapest shoe site online by any stretch. Yes, they give you free shipping two ways, but if they charge more than even the manufacturer of the shoe, who cares? You can charge more if you offer the service, but in this instance, my shopping experience was not made any easier by going with Zappos.

    Crucify me for pointing this out. I really don’t care.

    Nov 22

    What Kind of Online Superhero Are You?

    What Kind of Online Superhero Are You?
    Putting yourself online always feels a bit voyeuristic. As time goes by, I am slowly getting over this thought. By putting ourselves online, we are eliminating trust barriers between each other. The more we know about each other, the less we all have to guess when it comes time to be friends, do business, share information, or whatever human transaction may take place. We are creating a human database that is both studied and evaluated by peers.

    However, what we put online is much more deliberate than what we choose to be in real life. After all, we are not going to publish what we are ashamed of in our social profiles. The more degrees of separation stand between us, the more I can continue to control how you see me. This is perhaps why web 2.0 seems so polished and innocent still. I see very few disruptive characters among bloggers, and I’d almost wish I’d see more just to keep it honest.

    Anyone who has watched a Twitterstream or follows their work associates on Facebook appreciates that the lines between our business and personal lines has and will now always be blurred. The question is: how do you choose to control it? Are you the same person online and offline, or do you control or even alter your personality because it is now not only observed, but archived?

    The easiest way to think of this is through superheroes, of course. In many comics such as Superman, Spiderman, and Batman, the protagonist has double life. The characters seem to cherish both roles–the closeness of relationships with others in the standard life and the power and responsibility of the superhero life. In other comics such as X Men, the hero and the person are the same. Wolverine, although sometimes escaping into solitude as Logan, is always a Mutant. Jean Grey is always Jean Grey and Storm is always Storm. There is no separation of character and alter ego here.

    Do you use the internet world to escape or improve your current life? Do you have a deadbeat job and use it as an outlet for your talent? Or do you use it to show what you do on a day to day basis, with no need to escape your current situation? Which superhero are you when you are online?

    Nov 20

    Watch Me Literally Kick Ass at Austin Social Media Club

    Ha, I love writing ridiculous headlines to catch the attention of RSS subscribers. Just a note: every time you use “literally” when you are actually speaking figuratively, an angel loses its wings. Sorry, Clarence.

    So PR Guru Kristine Gloria put together a panel aptly titled “Women Under 30 Kicking Ass in Social Media” and I am on this panel. For this honor, I must thank my parents for having me in 1979 vs 1978, in which case I would be too old to be able to speak here.

    Although we haven’t prepared for this (one of the advantages of a “discussion” vs. a “speech”), I’ve collected some discussion points we could talk about. Social media 1.) facilitates action and 2.) is not merely a means to evangelize–it is a way to listen. I have concrete examples of how social media feel the pulse of a potential audience to better generate ideas. It also 3.) can create rifts between you and your employer, as it requires you to build a brand at a personal level rather than a larger one and 4.) can require you to further examine yourself, as private and public spheres become incredibly muddled.

    And now for your viewing pleasure, the ultimate ass kicker, Kung Fu Jesus!

    Random, yes. Funny? Definitely.

    Nov 12

    Yo Zappos, Maybe You Can Help Me Out

    I was quite dismayed that Zappos was laying off people. I love Zappos use of social media, but am a bit put off by their prices as I am a cheapass.

    Being a cheapass doesn’t always pay off, especially when you are trying to get a marketing company off the ground. The time you spend shopping ends up costing you the time you could be working. So I’m going to try and make Zappos social media strategy work for me.

    If someone at Zappos can ping me on Twitter with a fairly affordable brown shoe like this one in an 8.5, I’ll buy it. As you can see, the seam tore on one side and it’s sort of embarrassing. I know Zappos is expensive, but if they can save me the time of shopping and hassling with a return if I need it, I don’t care. It’s worth it.

    Here’s the shoe to be replaced:
    2008-11-12 21:49:12 -0600

    I’m always on the lookout for cool Puma kicks, but I’m all right there for the time being. I hope this search for a personal shopper works out.

    Nov

    Meh, Sure, I’ll Check Out PubCon

    So I got an email from Matt at WebHostingBuzz that we are going to start a Twitter blog. He is at PubCon and saw that Microsoft was doing it and thought it was cool, so now we are.

    Me being me, I was naturally jealous. Why? It’s not that I care to see a presentation by Microsoft’s use of social media (although I give props to Phil Wheat for getting out there on the scene). It’s that I just love Las Vegas that much, and I like meeting new people in my industry.

    So I booked a ticket and should be hanging out in Vegas this Thursday through Sunday.

    Business first, if you meet me, please know that I work for the following companies:
    WebHostingBuzz: Hosting company complete with published uptime each month. Proud host of hashtags.org and soon to be host of Platformic.
    NameCheap: Domain registrar with easiest domain admin interface on the interwebs. API for complete domain reselling.
    Sun & Ski Sports: Crazy cool gear for skiing, snowboarding, cycling, wakeboarding, and all things outdoors. @sunandski

    and last but not least:
    The Discovery Network: We are launching a blog for the Science Channel called Nerdabout. Stay tuned!

    So business aside, I have been so busy/broke blogging, taking pictures, uploading video, etc around Austin, I haven’t been on a vacation in almost two years. So I’m hoping I can take somewhat of a breather and enjoy myself for once. I doubt I will as I always worry if I’m doing enough for my clients…

    If you are in Vegas, please say hello. I am @michellegreer on Twitter.

    Nov 11

    Friends Don’t Spam Friends (with Newsletters)

    I love my marketing friends. I like bouncing ideas off of them. You know what I don’t like?

    When I send you an email about something random and then all of a sudden I have to unsubscribe to your email newsletters.

    Seriously, when did this become kosher? When I want to be on your email list, I will subscribe. To me, this is like a store asking for your address so you can make a return and then signing you up for their catalog without your permission. I get a deluge of emails everyday, and I’d appreciate it if the only newsletters I get are the ones I choose to get.

    Friends don’t spam friends. I’m setting a precedent right there, folks. If you send me your newsletter without my permission, just know that you are essentially giving me permission to 1.) mark you as spam and therefore get you one step closer to being blocked by ISPs and 2.) make you look silly in some public manner.

    Nov 10

    Solving the Digital Divide is a Matter of Security

    Today was surreal.

    My mother was an English teacher, and now in her retirement, she helps men who are studying theology with their theses. One of these men is in Zambia. His name is Jean Renee Talbo and he lives in a place called Lusaka. He and my mother email each other back and forth regarding his writing. I told my mother I was interested in corresponding with Jean Renee, because heck, I’ve never met a person from Zambia and I figured it would be neat.

    Jean Renee is a very kind priest who helps the village. He is concerned because the tractor they use to get goods in and out of the village is out of commission. I might be able to find him bikes, but bikes really aren’t useful during the rainy season. They need $4,000 for the repair.

    Today I went to Jonas Lamis’s presentation “Brains, Bots, and Bodies” today at the Texas Union. I learned about technology that will semi-automate driving. I learned about search engines that don’t search–they do. There was talk of fighting off aging and artificial intelligence.

    Such a stark contrast in ideas is just really hard to compute for a person in a day.

    People often tell me “You have such a big heart” and tell me I should care more about myself. Here is my point–even Colin Powell acknowledges that the war on poverty is a matter of national security. When you have a world of haves, and a war of have-nots, and a network of people who prey on the insecurities of the have-nots to steal from the haves, being kind suddenly isn’t a matter of just feeling good. Acknowledging the fact that the poor even exist is a matter of security. By forging a mutually beneficial relationship with those less fortunate than ourselves, we 1.) help them gain useful skills, and 2.) gain a network of people whose best interests will tell them that we need to be protected. So we give a little, but we get a lot.

    This concept doesn’t just apply to countries. It applies to us as business professionals and as individuals. Trust me, if you can help the problems of the least of these, helping those who are better off is a piece of cake.

    So does anyone have money for a tractor?

    Nov 03

    Remember When You Vote…

    Every person has worth to all of us. Every person around the world:

    May whoever is elected execute decisions with compassion, wisdom, and grace.