Dec 30

Got Social Media? Learn the Ropes from Marketing Industry Experts

I'm Attending the Got Social Media Conference

Do you hate commercials? So do I, and so do your potential customers. That’s why I’m attending Got Social Media? in Houston on January 24th. Technology allows marketers such as myself to communicate more closely to our audiences than ever before. “Got Social Media?” covers topics such as buzz marketing, web 3.0, designing for the interactive web, and more. Houston social media expert Erica O’Grady will be hosting this event at the Houston Technology Center.

Who’s speaking at this event?
giovanni gallucci: Buzz Generation, Guerilla Marketing and Branding via SEO, Social Media, and Social Networking
Kelsey Ruger: Crucial Conversations: The Art and Science of Conversation in Social Media
Erica O’Grady: What’s in Your Social Media Toolkit?
Chris Bernard: There Will Be Blood. Why Web 3.0 Will Feel A Lot More Like Web 1.0 Than Web 2.0
Stephen P. Anderson: Creating Pleasurable User Experience: When Design Meets Social Media
Laura Mayes: Women in Social Media
Ed Schipul: Social Metrics

Registration is just $50 until January 1st, and $65 until January 23rd. Learn how to make your marketing stick by signing up to attend.

Dec 28

OMG! FREAK OUT! It’s MICHELLE’S FAVORITE SITES 2007!

michellesblog favorite sites

In honor of all of the goofy women who go bonkers for a flatscreen TV on Oprah’s Favorite Things, I am compiling a list of my favorite sites for 2007. These aren’t my favorite sites per se; they are just cool ones I found this year. Please fight the urge to feel ungrateful that some random woman in the Oprah audience gets a camcorder and you, the savvy michellesblog reader, merely gets a crummy list of sites that I want you to visit. Maybe when I gross over a billion and can afford my own hairstylist, chef, makeup artist, and small African nation, I will think back to your loyalty and reward you with a camcorder of your own.

Here’s a list of cool sites you should visit:

1.) Mashable. OK, most social networking sites seem to revel in their own web 2.0-ness to the accolades of the press and bloggers alike, but mashable has one leg up on them–it’s funny. I especially enjoyed their article on Ron Paul worship this Christmas and their “Deck the Trolls” contest, which rewarded the user who left the nastiest trolliest comment on a post. I left a comment about Wikipedia’s venture to get their content printed, and alas, I did not win. Sigh.

2.) TechCrunch. From what I’ve read, Michael Arrington’s feuds with traditional media sources are heated and somewhat silly, you have to hand it to the guy. The site is pretty current. I gained personal amusement by reading Arrington’s take on TechCrunch haters in Crunchnotes, as well as the comments that ensued. Check out the feud in the comments between Andy Beard and Paul Montgomery. Seriously.

3.) Twitter. Why wouldn’t you want to tell all of your friends that you are putting your whites in the dryer or buying a latte at Cafe Medici? Many people who don’t use Twitter have no idea why someone would feel compelled to microblog. Microblogging does not translate to less important blogging–it merely translates to short and sweet blogging.

Read my post on how Twitter users are battling breast cancer. Twitter users raised over $3500 in 15 hours for breast cancer research. There is nothing micro about that.

4.) Sphinn. It’s like Digg and StumbleUpon, but for internet marketing people. When I first found it, it seemed tailor made for me. A good feeling when visiting a website.

5.) OK, this is not a website, it’s just a page. But Chris Anderson’s rant on lazy PR people is the source of legend.

6.) Inrainbows. Although you cannot buy Radiohead’s “In Rainbows” for whatever you decide it’s worth anymore, this model created quite a stir. Did you buy it when it was available? If so, you know why I thought this was really cool. If you missed out, you just get to sit and stare at a crazy digital rainbow for as long as you want.

7.) Chuck Norris Jokes. Better than a roundhouse to the face.

8.) Flickr. How great is it that I can broadcast your drunken pubcrawl and share photos with the entire world in less than an hour? Not too crazy about the admin or front end interface, so hopefully they’ll either fix it or something snazzier will come along.

9.) geekaustin. Yet another shameless plug for whurley and linearb’s party. They are fun though, so it’s worth keeping up with if you are in the Austin area. Hopefully whurley will take a few seconds away from networking with half of the known universe to update this site with one of his funny cartoons.

10.) michellesblog. But you already knew this.

Got a site you think I’d like? Send it to me. I’m always looking for great new sites.

Dec 26

So Maybe I Should Be More Careful With the Company I Keep…

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OK, so I don’t have the greatest taste in men…

Hopefully you all had a restful and rewarding holiday break. I’m looking forward to 2008!

Dec 21

Solidarity in Peas: Celebrate Frozen Pea Friday

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I read a Duncan Riley article in Techcrunch that well regarded blogger Susan Reynolds is undergoing surgery today for breast cancer. Although I am not familiar with Susan or her blog, I remember what it was like to go through my own sister’s cancer experience and I wish her and her family the best during this hard time. Our peas are with you!

Why peas? Read an exerpt from Reynolds’s blog, Boobs on Ice:

When I discovered a very thick area in my breast I called the doctor. The next day I was in her office. A half hour after that I was in the diagnostic radiologist’s.

A full afternoon and multiple stab wounds later we had a variety of samples of malignant tentacles of tissue that were on their way to the lab.

I was in a little pain – it would increase as the local anesthetic wore off – but left his office with a soft cold pack in my bra.

To keep bleeding down & relieve pain I’d need to keep things cool. Traditional ice packs are hard and heavy. As much as I try to be a good sport I’m not into having a brick sitting on my chest.

Enter a bag of frozen peas.

I tucked it in my bra, took a picture, and was ready to tell the story later that night. That bag of peas added a touch of lightness to what could have been a sad and serious tale.

* A bag of peas was something everybody could relate to.
* Some people love them, some hate them, some use them for their own injuries.
* A bag of frozen peas was a vehicle for conversation and let people tease me instead of having to cry.
* It let people share instead of bemoaning.

I napped a lot during the first few days after the biopsy. The news was sudden and stunning after all and my body was being assaulted.

Mmmm peas for lunch?

When I fell asleep with peas in my cleavage I’d wake to the smell of freshly cooked peas. That made the story funnier, and more human. Of course I shared it because what is life but a series of stories.

After enough cooked peas I moved on to baggies with ice cubes or larger gel-packs which truth be told still are too big and too heavy to be comfy but help with pain.

The peas however live on in the form of stories from others about their use of pea-packs and the line-up of twitter avatars sporting peas in support of my struggle.

This makes them a comfort in more than one way

You can follow Susan through her Twitter account. Give your support by adding peas to your Twitter avatar, and don’t forget to donate to the Frozen Pea Fund!

Dec 19

Drinking Beer, Dodging Poop at Gingerman with Austin’s WordPress Group

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Yesterday I met with the folks in my WordPress Meetup group as well as some folks at Refresh for a couple of beers on the Gingerman patio. Although I think the birds hanging out at Gingerman eat too much leftover Roppolo’s pizza, The company of other web professionals was much appreciated.

Do you blog, code, design or are you a new media professional? Consider joining one of these groups. Exchange ideas, commiserate, or just talk about Austin and cool stuff you’ve seen lately. Refresh is teaming up with geekaustin for a January Happy Hour at JBlacks. More details to come…

Dec 16

Would Making Cars More Fuel Efficient Be More Hassle Than its Worth? The Numbers Say No

The Senate just passed a bill that will require all vehicle makes to average 35 miles to the gallon by 2020. U.S. automakers in traditional fashion are opposed to the bill. Chrysler put the cost of meeting these standards at $6700 per vehicle. The question is, should we care?

Let’s do the math. According to the U.S. Department of Transportation, the average vehicle in the U.S. will drive 145,000 miles before officially heading to the scrapyard. According to an annual report by the EPA, vehicles in the U.S., from the Prius to the Expedition, averaged 21.6 miles to the gallon just one year ago. That means the average vehicle uses 6,904 gallons of gas in its lifespan.

If that same vehicle averaged the bare minimum requirements of 35 miles to the gallon, it would only take 4,143 gallons of gas to drive 145,000 miles. That’s a full 2,761 gallons less than the average vehicle in 2006.

If you figure that gas prices will go up to $4 a gallon, which is not an unreasonable assumption given the fact that we are looking at making these changes by 2020, saving 2,761 gallons of gas would save you $11,044. If gas somehow magically stays around $3 a gallon, you still save $8,283. Is that $6,700 a car really that big a deal? Even if you factor the interest on that extra $6,700 ($469 more at seven percent), the numbers say it’s not.

Given America’s dependence on the greedy oil industry, the implications of doing business with risky nations to get oil, and the negative effects of vehicle emissions on the environment, I’d say Chrysler has a very weak case. Fortunately the President thinks so too, so look for this bill to get passed next week.

Will we be smart enough to look for efficient sources for ethanol so that gasoline and food prices don’t go up as gallons consumed goes down? That is a whole other issue.

Dec 15

Austin Phizzpop Design Challenge: Microsoft Goes Arty

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Ok, so this isn’t my logo and I might end up having to take it down because the people at Microsoft paid someone to create it. I still challenge any designer (you know who you are) to either create a sweet template for my blog or at least pick out a sweet template for WordPress. Hopefully some of you were at the PhizzPop Challenge and might have some insight.

The real PhizzPop Challenge took place at JBlacks on 6th Street and was sponsored by the folks at Microsoft. While I was a bit skeptical about having an event at the very bar-centric JBlacks, there were enough big screens and space to accommodate everyone. Essentially, Microsoft used some local web development and design firms to serve as guinea pigs for their new creative suite Expression Studio. They were given a site to design in TWO DAYS, an amazing feat even when using your familiar tools. The result was six great sites full of interactive goodies geared towards a film festival.

While I was a bit intimidated at first since my design skills do not reach much above Photoshopping Steve Jobs’s head on a bodybuilders frame, everyone including the guys from Microsoft seemed like a pretty friendly bunch. I don’t think the free drinks and tasty food hurt though. I have been assured that Microsoft’s SxSW’s events will be bigger and badder than anything seen a PhizzPop. My vote is for Led Zeppelin. I think PhizzPop featured a DJ, so I won’t be busting out my Robert Plant tee just yet.

I set up a pool of pictures of the PhizzPop Austin event on Flickr.

Dec 11

I Don’t Want to Burst Your Web 2.0 Bubble, But…

Mark Zuckerberg is five years younger than me and is a billionaire on paper. A billionaire because he helps a bunch of kids throw their pictures to their friends. Marketers go gaga with the prospects of hocking all the latest goodies at the young ones. These young ones will only get older, but I can’t imagine they’ll stop using the web to network. The social web has been born, but when will it mature? What will it take?

The barriers for entry for everything have never been lower. Anyone can be a star. Anyone can network with just about anyone. We are quickly reaching critical mass. t’s just like the song “Imagine.” We can all contribute, because we can connect to each other so much faster and more efficiently than ever before.

But what if you don’t want to be connected? What if you want to disconnect from someone but can’t? You are connected with your friends. If you disconnect from someone, what prevents that disconnected someone from just connecting with the thousands of other “friends”, “connections”, or whatever term social networking sites use to describe the twenty people you actually know and care about and the hundreds of others that you are affiliated with in some form or another? How do you escape that web?

Profound people like to say that you cannot control how others perceive you on the web. While this is true, I don’t really believe people grasp what it means. There is nothing wrong with networking online, but going for quantity of connections rather than quality connections that can actually help fulfill our lives can be harmful to ourselves and to others. Think about it–do you really want to commit to be connected to a stranger? Even if you hit that “remove connection” button to zap that person into cyberspace, he or she has now been exposed to all of your contacts and probably quite a few details about your life. That person also has access to a vast network of people who surround you. Do you know that person? Do you know what he or she is going to use your “profile” and your connections to do? No, you simply click a button and “add” them. Or you set up a script that adds them for you. Why bother discerning who is worthy of connectivity when it takes so much time?

Are you a member of a pug fan meetup.com group? Did you accept a member who you don’t even know (with meetup, do you even have a choice as long as they have a valid email)? Now, not only does that unknown member know that you attend a Tuesday night pug appreciation group, that stranger now knows what every other pug fan in your group is doing on Tuesday night. Are you sure your fellow pug fans wanted that specific person knowing their Tuesday night plans? No, but they were not given the choice.

So as social networks add more and more users and Zuckerberg gets drunk with money, we weave this web that involves more commitment than we should be willing to accept.

Here’s a challenge for you. Challenge a social networking site on these issues to your safety and privacy, and count how many stock responses you get from their support team.

Dec 06

Wow…I will never leave my computer screen again

Will Ferrell is an online video freak, and posted a site of his favorite videos with all his friends:
http://www.funnyordie.com

Hopefully this is not too good, because then I will deteriorate into a lazy pile of mush sitting in front of a computer screen.

Apparently, Ferrell is teaming with guys like Dimitri Martin on a “Funny or Die” tour. I’m hoping for funny though. I’m not a violent person and do not like watching people perish on stage, especially funny people like Will Ferrell and Dimitri Martin.

Dec 02

Austin Pubcrawl 2007

I went to a great event on Saturday called the 2007 Ho Ho Ho Pub Crawl. There were more Dirty Santas, Disco Santas, Pimp Santas and elves than you could shake a stick at and it all started from a friend of a friend of mine’s simple evite.

For those of you who missed the stampede of Santas on 6th Street last night, do not worry. I took quite a few pictures of this event, and you can check my pics on Flickr. There is a set of “nice” Pubcrawler photos for when you want to view at work, as well as some naughty ones for when you are not.

Special thanks to Chris Myszak, a.k.a. Buddy the Elf, for putting the Pub Crawl together.